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Phototron Holdings, Inc. Announces 78% Monthly Sales Increase Under New Direct Selling Business Model

^{Published on 2011-09-07 22:42:28 - Market Wire}
 

WOODLAND HILLS, Calif.--([ BUSINESS WIRE ])--Phototron Holdings, Inc. (OTCBB: PHOT) (OTCQB: PHOT), the designer, manufacturer and seller of the innovative PHOTOTRON Hydroponic Indoor Grow System, today announced it has increased sales by more than 78% in the month of August as the Company enters the second month of its new direct selling business model. Augusta™s strong performance represented $107,000 of unaudited sales compared to approximately $60,000 of unaudited sales in July.

"We are extremely pleased with Phototrona™s results in our second full month after implementing our new business model and strategic growth initiatives"

Phototron's new direct selling business model will help expand Phototrona™s future sales capabilities to harness the untapped demand for its innovative turn-key hydroponic gardening system.

"We are extremely pleased with Phototrona™s results in our second full month after implementing our new business model and strategic growth initiatives," said Doug Braun, Phototrona™s President and CEO. "Significant increases in both sales and Phototrona™s new affiliates demonstrate that our product and business opportunity are attractive to our target audience. In transition periods, it typically takes time to gather momentum. Now that Phototron is starting to see positive results we are confident that we will continue to see accelerated growth as we begin to focus our energies on leveraging our exciting products and new business model to consumers across the US and worldwide."

The new direct sales model, initiated in June, represents Phototrona™s new direct sales initiatives, which are expected to serve both the $30 billion home gardening market and the $1.7 billion medical marijuana community. Consumers can realize significant financial savings, convenience and quality with the PHOTOTRONa™s range of products across these market segments.

Approximately 69% of sales were in Phototrona™s new Pro Series, featuring the new patent pending ECO-Brain Controller, which constantly monitors temperature, humidity and water levels to maximize growth and crop yield. This highly developed system marks the standard for future advanced hydroponic gardening, and was recently touted as the alunar greenhouse for your homea on The Martha Stewart Show in May 2011.

Phototron is capitalizing on the rapidly increasing demand for organic produce and alternative medicine. The company is committed to further establishing itself as a leader in the sale of indoor mini-greenhouses and will continue to develop its proprietary technology and nutrients while expanding its global reach through a series of organic growth opportunities and marketing advancements.

About Phototron Holdings, Inc.

Phototron Holdings, Inc. (OTCQB: PHOT) designs and manufactures cutting-edge indoor mini-greenhouses capable of growing herbs, vegetables, flowers, fruits and terrestrial plants stronger and faster than traditional farming methods. The PHOTOTRON Hydroponic Indoor Grow System is the result of decades of research into the precise temperature, light, water and nutrient needs of plants, and allows for indoor gardening 12 months of the year. The PHOTOTRON System uses proprietary lighting that mimics the sun's rays to grow nutrient-rich, pesticide-free, eco-friendly crops faster and in more bountiful quantities than those of traditional gardening methods, resulting in fruits and vegetables of superior taste and quality. PHOTOTRON systems and accessories are available for purchase from the Companya™s MLM network marketing affiliates. Phototron supports the sale and use of its products to the home medical marijuana market where compliant with applicable laws. Phototron also supplies a full range of parts, accessories, advanced nutrients and innovative gardening tools and supplies to more than 50,000 customers. For more information, please visit: [ www.phototron.com ] and click on Phototron Holdings, Inc.

For comprehensive investor relations material, including fact sheets, presentations conference calls and video, please follow the appropriate link: [ Investor Presentation ], [ Investor Portal ] and [ Investor Fact Sheet ].

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward looking statements in this news release include statements regarding the payment of dividends, marketing and distribution plans, development activities and anticipated operating results. Factors which could cause actual results to differ materially from these forward-looking statements include such factors as the Company's ability to accomplish its business initiatives, significant fluctuations in marketing expenses and ability to achieve and expand significant levels of revenues, or recognize net income, from the sale of its products and services, as well as the introduction of competing products, or management's ability to attract and maintain qualified personnel necessary for the development and commercialization of its planned products, and other information that may be detailed from time to time in the Company's filings with the United States Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.