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MONTRÉAL, QUÉBEC--(Marketwire - March 28, 2011) -

Note to editors: A photo is included with this press release on Marketwire's website.

Richard Lachance, Senior Vice President, Radio, Cogeco Diffusion, is pleased to announce the signing of a new long-term agreement with Paul Arcand, the star host of radio morning show Puisqu'il faut se lever. The new agreement confirms Cogeco Diffusion's commitment to developing talk radio in Québec.

"We're excited about this agreement that gives us the long-term services of Paul Arcand, the Number One Morning Man in Québec. Paul is one of Québec's great media personalities, and his huge credibility reflects across the entire station," declared Mr. Lachance.

"Hosting the show for seven (7) years now, Paul Arcand is well known to his listeners as a committed personality who says what he thinks and whose reasoning is persuasive," added Réal Germain, General Manager, 98.5 FM, CKAC Sports and Cogeco News.

With more than 33 years in the business, Paul Arcand has been Morning Man for close to 21 years.

About Cogeco Diffusion

Cogeco Diffusion is a subsidiary of COGECO Inc., a diversified communications company whith subordinate voting shares are listed on the Toronto Stock Exchange (TSX:CGO). Cogeco Diffusion operates thirteen (13) radio stations in the province of Québec: Rythme FM Montréal, CKOI-FM, 98.5FM, CFQR-FM and CKAC-AM in Montréal, FM 93 and CFOM-FM in Québec City, CKOI FM Gatineau in Ottawa-Gatineau, CIME-FM in Saint-Jérôme, Rythme FM Sherbrooke and CKOI-FM in Sherbrooke, Rythme FM Trois-Rivières and CKOI FM Trois-Rivières in Trois-Rivières, making it one of Québec's largest radio broadcasters.

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