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VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 21, 2009) - To continue to capitalize on the growing demand for smartphone business applications, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, today announced that it is now a member of the Rogers Wireless Mobile Data Alliance program. This is the fourth significant wireless carrier relationship agreement for Maximizer Software in 2009.

Maximizer Mobile CRM is now a certified solution for Rogers Wireless corporate and general business customers seeking robust business applications to complement Roger's existing high-performance wireless data solutions. Maximizer Mobile CRM supports all of Rogers Wireless mobile platforms including Windows(R) Mobile, BlackBerry(R), iPhone(TM), and Nokia(R) smartphone devices.

Maximizer Mobile CRM gives professionals instant access to information in the field including customer history, leads, sales opportunities, dashboards, customer service cases, documents, and schedules. With Maximizer Mobile CRM, organizations can reduce staff downtime and increase field productivity; increase customer face time by reducing time spent on office administration; build customer intimacy by reviewing up-to-date customer details before a meeting; and improve real-time visibility into sales and staff activities.

To learn more about Maximizer Mobile CRM, visit: [ www.maximizer.com/mobilecrm ]

About Maximizer Software

Maximizer Software is a leading provider of simple, accessible, customer relationship management (CRM) and mobile CRM solutions, providing the best value for small and medium-sized businesses and divisions of large enterprises. As a pioneer in the CRM industry for more than 20 years, Maximizer offers sales, marketing, and customer service staff and managers access to customer information through mobile devices, online or the desktop. Maximizer's solutions enable organizations to accelerate business growth by centralizing information and streamlining processes, while exceeding client expectations. Maximizer Software has sold over one million licenses to more than 120,000 customers, ranging in size from entrepreneurs to multi-national organizations, including: Cathay Pacific, Fisher & Paykel Healthcare, HSBC, Ipsos Canada, Oxford University, Siemens, Societe Generale and TD Securities. Maximizer Software is a global business with offices and over 400 business partners throughout the Americas, Europe/Middle East/Africa and Asia Pacific. For more information, please visit: [ www.maximizer.com ].

This release may contain certain forward-looking statements reflecting Maximizer Software Inc.'s current expectations. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including without limitation, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the Company's financial results are detailed in documents filed from time to time with the provincial securities commissions in Canada. All trademarks or registered trademarks stated herein are properties of their respective owners.