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NutriPure Beverages, Inc.: NutriPure Beverages, Inc. Announces Creation of New Enhanced Water Formulation

^{Published on 2009-08-14 13:13:24, Last Modified on 2009-08-14 13:13:33 - Market Wire}
 

NEWPORT BEACH, CA--(Marketwire - August 14, 2009) - NutriPure Beverages, Inc. (PINKSHEETS: [ NBVG ]) and its subsidiary XND Technologies, Inc. have developed a new Relaxation formulation to be included in its Nu2O line of nutrient-enhanced bottled water products. "Relaxation in a Bottle" is a vitamin enhanced formula that reduces stress and fatigue and promotes relaxation without drowsiness. In a recent poll published by The Flow/Newsletter/BevNet.com Inc, asking "Which functional claim will help sell the most beverages in 2010," 29% of responders answered "Relaxation," the largest single category mentioned, ahead of "Calorie Burning," "More Energy," Brain Power," and "Other."

The Relaxation product is the 13th formulation in the Nu2O line, along with Energy, Complete, Immune, Sports, Joint, Weight Control, Heart Health, Brain Stimulation, Digestive Health, Eye Health, Beauty, and a Prehydration Workout Drink. The company plans to launch the Nu2O line with three products by year's end and release at least 10 additional products over the following 12 months.

XND CEO Steve Nicholas commented, "This is another reaffirmation of NutriPure's commitment to always remain on the cutting edge of current developments in bottled water and energy drinks. As we focus on our upcoming rollout, our scientific team is continuously reviewing all our formulations and more will be added when they become available and as the market demands."

For more information visit [ www.nutripurebeverages.com ].

ABOUT NUTRIPURE BEVERAGES, INC.

NutriPure Beverages, Inc. is bringing to market a complete line of premium bottled water products using a patented process that is more efficient and less costly than others currently in use. This unique process adds organic nutrients to water without adding masking flavors, colors or sweeteners, yielding premium enhanced water products that contain no calories, no carbohydrates, no colors and no extraneous flavors of any kind. The company intends to market a full line of water products to compete with products like VitaminWater and SmartWater.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.