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DraftKings Offers $300 Bonus for New Users

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  Published in Business and Finance on Wednesday, February 11th 2026 at 7:58 GMT by Sports Illustrated
      Locale: N/A, UNITED STATES

Wednesday, February 11th, 2026 - DraftKings, a leading name in the rapidly evolving world of online sports betting, continues to aggressively pursue market share with a compelling new user promotion. Originally focused on NBA and college basketball, the offer--bet $5, get $300 in bonus bets if your wager wins--has now been extended to encompass the ongoing Winter Games, reflecting a strategic expansion in targeted sporting events.

This promotion, while seemingly simple, represents a key tactic in the ongoing battle for dominance among sportsbooks. DraftKings, alongside competitors like FanDuel and BetMGM, is engaging in a period of intense customer acquisition. The $300 bonus, structured as eight $37.50 tokens, acts as a significant incentive for potential bettors to choose DraftKings over rival platforms.

Beyond the Headline: The Broader Sports Betting Boom

The growth of legal sports betting in the United States has been nothing short of phenomenal. Following the Supreme Court's 2018 decision overturning the Professional and Amateur Sports Protection Act (PASPA), state after state has moved to legalize and regulate sports wagering. This has opened up a multi-billion dollar market, attracting both established gambling companies and tech startups. The initial surge was driven by football, and then basketball, but the inclusion of the Winter Games demonstrates an increasingly sophisticated approach to capturing a wider audience throughout the year.

DraftKings' strategy isn't just about attracting new users; it's about lifetime value. The $5 initial bet is low enough to encourage participation, even from those hesitant to risk larger sums. The bonus bets then provide opportunities to further engage with the platform, potentially leading to sustained betting activity. The token structure is deliberate - it's not a free $300, but a series of smaller bets, encouraging users to explore different markets and bet types.

Winter Games: A Growing Betting Market

The inclusion of the Winter Games in this promotion is noteworthy. While traditionally dominated by major leagues like the NBA and NFL, events like the Winter Games offer a unique opportunity to tap into a different demographic. The Games attract a global audience and feature a diverse range of sports, from skiing and snowboarding to figure skating and hockey. This expands the potential betting pool beyond core sports fans.

Analysts predict a significant increase in betting activity surrounding the Winter Games this year, driven by increased accessibility through online platforms like DraftKings. The variety of events also lends itself to more creative betting options, such as head-to-head matchups, over/under totals, and prop bets focused on individual athlete performance.

College Basketball's Continued Appeal

The ongoing college basketball season also remains a significant driver of betting volume. March Madness, in particular, is a massive event for sportsbooks, generating billions of dollars in wagers. Promotions like DraftKings' offer capitalize on the enthusiasm surrounding the sport, attracting both casual and serious bettors.

Terms and Conditions: What New Users Need to Know The fine print is crucial. While the offer appears generous, potential users need to be aware of the terms and conditions. These typically include a minimum deposit requirement, geographical restrictions (sports betting is not legal in all states), and wagering requirements associated with the bonus tokens. It's important to read these carefully before signing up. Furthermore, responsible gambling measures are increasingly emphasized by sportsbooks, including options for self-exclusion and deposit limits.

Looking Ahead: The Future of Sports Betting Promotions

The trend of aggressive promotional offers is likely to continue as the sports betting market matures. Sportsbooks will increasingly focus on personalized promotions, loyalty programs, and innovative bet types to differentiate themselves from the competition. We can also expect to see more integration of streaming services and social media platforms, creating a more immersive and engaging betting experience.

How to Claim the Offer:

1. Register: Sign up for a new DraftKings account at [ https://www.draftkings.com/ ]
2. Promo Code: Enter the appropriate promo code during registration.
3. Place a Bet: Place a wager of at least $5 on any eligible market (NBA, college basketball, or Winter Games).
4. Win and Get Rewarded: If your bet wins, DraftKings will award you $300 in bonus bets (distributed as eight $37.50 tokens).

Remember to gamble responsibly.