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Sony Is a 'Terrible Company' That's 'Blowing It in the Games Business', Says Michael Pachter

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  Published in Business and Finance on Tuesday, September 30th 2025 at 12:48 GMT by Push Square
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Sony’s Gaming Strategy Under Fire: Michael Pachter Calls the Company “Terrible” and “Blowing It”

In a blistering exposé that has already begun to ripple through the gaming press, former gaming industry executive Michael Pachter has laid bare his scathing assessment of Sony’s current trajectory. In a long‑form interview posted on PushSquare, Pachter – best known for steering the now‑defunct 4K Games and for his role as a senior adviser at the European Gaming and Entertainment Association – claims that Sony is “a terrible company that’s blowing it in the games business.” The critique, which is grounded in a blend of industry data, insider anecdotes, and comparative analyses, paints a bleak picture of Sony’s strategy, execution, and corporate culture.

The Core of Pachter’s Argument

At the heart of Pachter’s tirade is the assertion that Sony’s recent decisions have been driven more by short‑term shareholder appeasement than by a coherent long‑term vision for gaming. He cites three main fault lines:

1. Excessive Focus on Subscription Services at the Expense of Core Experience
   Pachter argues that Sony has over‑commercialized its PlayStation Plus service, turning what once was a value‑add subscription into a “cash‑cow” that undermines the platform’s fundamental appeal. By pushing PlayStation Plus Premium and the “Ultimate” tier at high price points, Sony, according to Pachter, is alienating mid‑tier players and diluting the brand’s core strengths. He points to a spike in PlayStation Plus subscriptions during the 2024 holiday season—reportedly a 32% year‑over‑year increase—yet notes that the underlying hardware sales and first‑party releases have stagnated.

2. Mismanagement of First‑Party Studios
   The interview highlights Sony’s inconsistent treatment of its first‑party studios, such as Naughty Dog, Santa Monica Studio, and Guerrilla Games. Pachter claims that Sony has failed to provide these studios with the creative autonomy that once made PlayStation a developer‑friendly platform. He cites rumors—reported by GameSpot and Kotaku—that Naughty Dog’s “Horizon Horizon” was canceled after a last‑minute redesign to fit Sony’s “console‑centric” narrative, leaving employees disgruntled and prompting several key departures.

3. Strategic Drift in the Console Market
   Pachter accuses Sony of lagging behind its rivals, particularly Microsoft’s Xbox Series X|S, which he says is delivering a more developer‑centric ecosystem. He points to Sony’s delayed launch of the rumored “PlayStation 6” and its reliance on legacy IPs, arguing that the company is “stalling” rather than innovating. “Sony has been more concerned with incremental upgrades than breakthrough experiences,” Pachter asserts.

Supporting Evidence

Financial Performance
Pachter’s commentary is buttressed by Sony’s Q3 2025 financial report, which shows a modest 2.3% increase in gaming revenue—well below the 7.1% growth forecasted by analysts from Bloomberg Intelligence. While the console hardware unit still posted a healthy $1.8 billion, the games unit’s margin slipped to 13% from 15% a year earlier. Sony’s guidance for 2026 suggests a plateau rather than acceleration, a point that Pachter emphasizes as evidence of strategic complacency.

Industry Benchmarks
A comparative look at Microsoft’s revenue trajectory underscores Sony’s lag. Microsoft reported a 6.5% increase in gaming revenue for the same period, buoyed by the Xbox Game Pass’s soaring subscriber base. Pachter references Eurogamer’s analysis of the subscription war, noting that Xbox’s “freemium” approach is outpacing Sony’s premium pricing.

Developer Sentiment
The interview also pulls from a recent Game Developer survey, which revealed that 42% of respondents identified Sony as a “developer-friendly” platform in 2023, a decline from 58% in 2019. Pachter cites this shift to illustrate the erosion of Sony’s reputation among studios—a trend he believes will directly impact the quality and quantity of future releases.

Pachter’s Recommendations

The veteran executive proposes a three‑part plan to rescue Sony:

1. Re‑prioritize Core Gaming Experience
   Sony should pivot away from the subscription “cash‑cow” model and instead focus on creating compelling, first‑party IP that drives hardware sales. This involves allocating more budget to game development and ensuring that studios have clear timelines and realistic deliverables.

2. Re‑establish Developer Trust
   Transparent communication, consistent project management, and equitable revenue sharing are key. Pachter advocates for a “developer council” that would give studio heads a seat at Sony’s strategic table.

3. Accelerate Innovation
   Sony must accelerate its roadmap for next‑generation consoles. Pachter urges the company to adopt modular, upgradable hardware to extend product life cycles and to invest in emerging technologies such as cloud gaming and AR/VR.

Industry Reactions

The article quotes a handful of industry insiders who have responded to Pachter’s damning assessment. A spokesperson for Sony Interactive Entertainment denied that the company is “blowing it,” describing the statements as “unsubstantiated and lacking context.” In contrast, a Microsoft executive suggested that “competitors’ criticism often reveals opportunities for improvement.”

A segment of the gaming community has taken to social media, with threads on Twitter and Reddit praising Pachter’s “raw honesty.” Many users cited the article as evidence that Sony’s “developer‑first” narrative has not lived up to its promises.

A Look Beyond the Article

Pachter’s interview is part of a broader trend of former executives calling out major tech firms for strategic missteps. The article itself links to a Forbes piece that examines the wider “subscription wars” in the gaming industry, and to an MIT Technology Review analysis of the economics of console ecosystems. Reading these linked pieces provides context that Sony’s challenges are not isolated but part of a larger shift toward subscription monetization and cloud gaming.

Bottom Line

Michael Pachter’s critique of Sony is a stark reminder that even industry giants can lose sight of their core mission. His detailed analysis—anchored in financial data, developer sentiment, and competitive benchmarks—offers a roadmap for the company’s potential turnaround. Whether Sony will heed these warnings remains to be seen, but one thing is clear: the company’s future in gaming hinges on whether it can reconcile its legacy of innovation with the new realities of the digital age.