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CRAWFORD | Kentucky set to spin off Athletics into new business entity

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LOUISVILLE, Ky. (WDRB) - If you want a glimpse of how college athletic departments may operate in the future, take a look at what the University of Kentucky board of
The University of Louisville's Board of Trustees has approved the creation of a new business entity, Crawford Kentucky Athletics, to manage the university's athletics department. This move is aimed at enhancing the financial stability and competitiveness of the athletics program by allowing it to operate more independently and efficiently. The new entity will be governed by a board of directors, with the university retaining control over key decisions such as hiring and firing of coaches, and approval of the athletics budget. The change is expected to help the university navigate the evolving landscape of college athletics, including the impact of name, image, and likeness (NIL) deals and conference realignment.

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