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LeBron James' business partner is raising $5 billion for a basketball league to rival the NBA

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Lebron James' longtime business partner Maverick Carter—known as the negotiator behind James' blockbuster lifetime deal with Nike—is working with a group of investors to raise $5 billion to create an international basketball league meant to compete with the NBA.
LeBron James' business partner, Maverick Carter, is raising funds for a new sports-focused media company called "The 1992 Project." The venture aims to produce content that appeals to sports fans, focusing on storytelling that goes beyond the game itself. The project has already secured investments from notable figures like LeBron James, Drake, and former NBA star Chris Paul. The initiative reflects a growing trend where athletes and entertainers leverage their influence to create media content, aiming to capture the lucrative sports entertainment market. The company plans to use various platforms to distribute its content, including digital media, podcasts, and potentially traditional television.

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