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Sachs Media Celebrates 30 Years, Names New President

  //business-finance.news-articles.net/content/202 .. dia-celebrates-30-years-names-new-president.html
  Published in Business and Finance on Saturday, January 31st 2026 at 16:47 GMT by Tallahassee Democrat
      Locale: UNITED STATES

Tallahassee, FL - January 31st, 2026 - Sachs Media, a cornerstone of Tallahassee's media landscape, today officially marks three decades of service to the community while simultaneously embarking on a new chapter with the appointment of Drew Piers as President. The announcement, made earlier this week, signals a strategic shift towards an increasingly digital future for the company, building on its 30-year legacy of local news and community engagement.

Founded in 1996 by David Holmgren, Sachs Media began as a local newspaper dedicated to covering the happenings of Tallahassee and the surrounding areas. Over the past three decades, the company has not only survived but thrived, adapting to the rapidly changing media environment and expanding its services to encompass a full suite of multimedia operations. This evolution includes digital media production, comprehensive marketing solutions, and strategic public relations services - a testament to its commitment to innovation and meeting the evolving needs of its audience and clients.

David Holmgren, who will transition to the role of Chairman, expressed his confidence in Piers's ability to lead the company forward. "Drew has been an integral part of Sachs Media's success since joining us in 2018," Holmgren stated in a press release. "His dedication, vision, and deep understanding of the media landscape make him the ideal candidate to guide Sachs Media through its next phase of growth. I'm excited to see what he brings to the role as president and confident in the continued success of the organization."

Piers's appointment comes at a pivotal time for local media. Traditional news outlets are grappling with declining readership and revenue, forcing many to downsize or shut down entirely. However, Sachs Media has consistently demonstrated its ability to adapt and innovate, embracing digital platforms and new revenue streams. This proactive approach has positioned the company for continued success in a competitive market.

"I'm deeply honored to lead this incredible team as we continue to serve our community and expand our digital presence," said Piers, reflecting on his new role. "Sachs Media has a rich history of delivering quality journalism and engaging content, and I'm committed to building on that foundation. We'll be focusing on leveraging cutting-edge technologies to enhance our storytelling capabilities and reach new audiences."

Industry analysts predict a significant push towards hyperlocal content in the coming years, as audiences increasingly seek out information relevant to their specific communities. Sachs Media is well-positioned to capitalize on this trend, given its longstanding commitment to covering Tallahassee and the surrounding areas. Piers has indicated plans to invest further in local reporting, expanding coverage of community events, government meetings, and local businesses.

Furthermore, Sachs Media is planning a significant overhaul of its digital platforms, including a redesigned website and mobile app, aimed at improving user experience and increasing engagement. The company is also exploring new opportunities in video content creation, podcasting, and social media marketing. This strategic focus on digital innovation is expected to attract a younger demographic and broaden Sachs Media's reach beyond its traditional readership.

The 30th-anniversary celebration isn't merely a retrospective look at past achievements; it's a launchpad for a bold future. Sachs Media plans to host a series of community events throughout the year to commemorate its milestone and reaffirm its commitment to Tallahassee. Details of these events, including a gala and a series of public forums, will be announced in the coming weeks. The company is also launching a historical archive, showcasing three decades of local news and stories, accessible online to the public.

Beyond its media operations, Sachs Media is also a significant employer in the Tallahassee area, providing jobs and contributing to the local economy. Piers emphasized his commitment to fostering a positive and inclusive work environment, and investing in the professional development of his employees. The company views its employees as its greatest asset and recognizes their contributions to its success.

Looking ahead, Sachs Media aims to be more than just a news provider; it aspires to be a community hub - a platform for dialogue, engagement, and positive change. With Drew Piers at the helm and a dedicated team committed to innovation, the future looks bright for this Tallahassee institution.