South Carolina Faces Escalating Measles Outbreak
Locales: South Carolina, UNITED STATES

COLUMBIA, SC - February 1st, 2026 - South Carolina is grappling with a significant and escalating measles outbreak, as the South Carolina Department of Health and Environmental Control (DHEC) reported a surge of 99 new cases on Friday, pushing the total confirmed cases beyond 300. This marks a concerning trend, indicating that containment efforts are struggling to keep pace with the highly contagious virus.
The outbreak, initially concentrated in the Upstate region, is now demonstrably spreading throughout the state, prompting DHEC officials to issue urgent calls for vaccination. Dr. Linda Bell, the state epidemiologist, emphasized the severity of the situation, stating, "We are seeing continued spread of measles across the state. Measles is highly contagious, and we urge everyone who is not vaccinated to get vaccinated. This is especially important for those who are pregnant or have weakened immune systems."
Understanding the Measles Threat
Measles, a highly contagious respiratory disease caused by a virus, was declared eliminated in the United States in 2000. However, in recent years, cases have been steadily increasing, often linked to travel to countries where measles remains common and declining vaccination rates. The virus spreads through the air when an infected person coughs or sneezes. It's so contagious that if one person has measles, 90% of those who are not immune around that person will also become infected.
The symptoms of measles typically begin with fever, cough, runny nose, and conjunctivitis (pink eye). Within a few days, a characteristic rash develops, starting on the face and spreading down the body. While measles is usually mild in healthy children, it can lead to serious complications, including pneumonia, encephalitis (brain swelling), and even death. Infants, young children, pregnant women, and individuals with compromised immune systems are at the highest risk of severe illness.
Why the Resurgence?
The current outbreak, and the broader national trend of increasing measles cases, are primarily attributed to a decline in vaccination coverage. While the MMR (Measles, Mumps, and Rubella) vaccine is highly effective - providing 97% protection after two doses - vaccination rates have fallen below the 95% threshold needed to maintain herd immunity in some communities. This decline is fueled by a combination of factors, including vaccine hesitancy based on misinformation, accessibility issues, and disruptions to healthcare services, particularly felt during the aftermath of the 2024 healthcare worker strikes.
Several studies have indicated a correlation between the spread of anti-vaccine misinformation online and decreases in vaccination rates. The ease with which false and misleading information can circulate on social media platforms has created an environment where skepticism and fear surrounding vaccines can flourish. This, combined with increasing economic anxieties affecting access to preventative care, is creating a perfect storm for outbreaks like the one currently unfolding in South Carolina.
DHEC's Response and Public Guidance
DHEC is actively working to contain the outbreak by investigating reported cases, identifying individuals who may have been exposed, and conducting vaccination clinics in affected areas. Local health departments are collaborating with state officials to ensure a coordinated response. However, DHEC officials stress that individual responsibility is crucial in curbing the spread of the virus.
Those who believe they may have been exposed to measles are urged to contact their healthcare provider immediately. It's important to inform healthcare professionals of potential exposure to allow for appropriate testing and preventative measures. Symptoms usually appear 10-14 days after exposure.
Prevention is Key
The most effective way to protect against measles is vaccination. The CDC recommends that children receive two doses of the MMR vaccine: the first between 12-15 months of age and the second between 4-6 years of age. Adults born in 1957 or later who have not had measles or been vaccinated should also receive two doses of the MMR vaccine.
Resources are available on the DHEC website ([ scdhec.gov ]) to learn more about measles, vaccination schedules, and upcoming vaccination clinics. The state is also launching a public awareness campaign to address misinformation and promote the importance of vaccination. The campaign will leverage television, radio, and social media platforms to reach a broad audience. This outbreak serves as a stark reminder of the vital role vaccination plays in protecting public health and preventing the resurgence of preventable diseases.
Read the Full WRDW Article at:
[ https://www.wrdw.com/2026/01/09/sc-sees-99-new-measles-reports-bringing-outbreak-past-300-cases/ ]