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Roha Housing Finance Secures $48M Funding Round

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  Published in Business and Finance on Friday, January 23rd 2026 at 3:54 GMT by moneycontrol.com
      Locale: INDIA

Mumbai, India - January 23rd, 2026 - Roha Housing Finance, a prominent Non-Banking Financial Company (NBFC) specializing in affordable housing solutions, has announced a significant funding round, securing INR400 crore (approximately $48 million USD) from leading private credit funds managed by ICICI Prudential, Nippon Life India, and ASK Financials. This injection of capital is poised to dramatically expand Roha's operations and bolster its commitment to providing accessible homeownership opportunities within the underserved affordable housing market.

Roha Housing Finance has carved a niche for itself by focusing on the low-income segment, a demographic often overlooked by traditional lenders. The company provides home loans up to INR30 lakh (roughly $36,000 USD), enabling families to realize the dream of owning their own homes. Their operational footprint currently spans 12 states across India, demonstrating a widespread reach and impact.

Strategic Investment in a Growing Sector

The investment from ICICI Prudential, Nippon Life India, and ASK Financials signifies a strong vote of confidence in Roha's business model and the broader affordable housing sector. This sector has been experiencing a surge in investor interest, primarily fueled by a confluence of factors including proactive government initiatives designed to stimulate affordable housing construction and a consistently rising demand for affordable homes across the nation. Government programs like the Pradhan Mantri Awas Yojana (PMAY), which provides subsidies and incentives for affordable housing projects, have been instrumental in driving this growth.

"This funding round reinforces our commitment to supporting the affordable housing sector and enabling homeownership for underserved communities," stated Sandeep Menghani, Managing Director & CEO of Roha Housing Finance, in a press release accompanying the announcement. His statement underscores the company's core mission and the vital role they play in bridging the housing gap for low-income families.

Role of ASK Financials & Market Dynamics

ASK Financials played a crucial role in facilitating this transaction, acting as the arranger, navigating the complexities of the funding process and ensuring a successful outcome for all parties involved. Arranger firms like ASK Financials specialize in connecting companies seeking capital with potential investors, leveraging their expertise and networks to structure and execute complex financial deals. Their involvement highlights the growing sophistication of the NBFC funding landscape.

The timing of this investment is particularly noteworthy. While the Indian economy has faced periods of volatility in recent years, the affordable housing segment has proven remarkably resilient, demonstrating a consistent demand even during economic downturns. The increased focus on homeownership among younger generations, coupled with rising urbanization and a growing middle class, continues to underpin the long-term growth potential of this sector. The pandemic and its aftermath also highlighted the importance of safe and stable housing for all citizens, further driving government and private sector investment.

Future Outlook and Expansion Plans

The INR400 crore capital infusion will be strategically deployed to expand Roha Housing Finance's lending operations. This will likely involve increasing the loan disbursement volume, expanding their geographical reach to new states, and potentially introducing new loan products tailored to the specific needs of the affordable housing segment. The company may also explore leveraging technology to streamline its processes and improve customer service, making the loan application and approval process more efficient and accessible.

Industry analysts predict that Roha Housing Finance's success will encourage further investment in similar NBFCs operating within the affordable housing space, contributing to the overall growth and development of the sector. The partnership exemplifies the symbiotic relationship between financial institutions, government initiatives, and the aspirations of millions of Indian families seeking secure and affordable housing solutions.