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Visit PCB Faces Crisis After CEO Resigns, Finances Seized

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  Published in Business and Finance on Wednesday, January 14th 2026 at 12:29 GMT by WJHG

Panama City, FL - January 14th, 2026 - Bay County's tourism marketing organization, Visit PCB, is facing a significant crisis of confidence following the resignation of its former CEO, Dan Rowe, and the subsequent placement of the Clerk of Courts in charge of its finances. This dramatic shift follows months of intense scrutiny regarding the agency's spending practices and a perceived lack of transparency in the use of taxpayer funds. The situation highlights growing concerns about accountability and responsible governance within organizations reliant on public funding.

The announcement, made earlier today, marks a pivotal moment for Visit PCB and the wider Bay County community. Rowe's departure is seen as a direct consequence of the ongoing pressure from the Bay County Commission, which had previously voiced serious reservations about the agency's financial management and formally requested a comprehensive review. The commission's concerns revolved around a lack of clarity regarding how public money - collected through Bay County taxes - was being allocated and utilized to promote tourism and economic development.

Clerk of Courts Sarah Miller, who is now assuming responsibility for managing Visit PCB's finances, underscored the gravity of the situation. "This is a necessary step to ensure the responsible stewardship of public funds," she stated in a press release. Miller's appointment signals a commitment to enhanced financial controls and a desire to rebuild public trust, which has been severely eroded by the recent allegations and concerns.

Forensic Audit Planned to Uncover Financial Irregularities

To address the concerns comprehensively, a forensic audit of Visit PCB's past spending has been scheduled. This crucial investigation will be conducted by an independent, third-party firm to ensure impartiality and objectivity. The findings of the audit will be made publicly available, a move designed to promote transparency and accountability. The scope of the audit will likely encompass a detailed examination of all financial transactions, contracts, and expenditures over a significant period, aiming to identify any irregularities, mismanagement, or potential misuse of funds.

Visit PCB: A Critical Engine for Bay County's Economy

Visit PCB plays a vital role in the Bay County economy. As a tourism marketing organization, its core function is to promote the region as a desirable destination for visitors, thereby stimulating economic growth, supporting local businesses, and generating revenue. The organization undertakes various marketing campaigns, participates in travel trade shows, and works to enhance the overall visitor experience. However, this significant responsibility comes with a corresponding obligation to manage public funds with utmost care and transparency.

Temporary Management Shift and Future Outlook

The Clerk of Courts' involvement in managing Visit PCB's finances is currently designated as temporary. While a timeframe for a return to regular management has not yet been announced, the Bay County Commission has pledged to closely monitor the situation and oversee the implementation of corrective measures. The Commission's role will be crucial in ensuring a smooth transition and establishing sustainable financial practices moving forward. The long-term implications for Visit PCB's leadership and operational structure remain to be seen, but the current situation underscores the importance of robust oversight and accountability in publicly funded organizations.

The events surrounding Visit PCB serve as a stark reminder of the need for vigilance and proactive measures to safeguard taxpayer dollars and maintain public trust. The forensic audit's findings will be instrumental in informing future policies and establishing a more transparent and responsible framework for tourism marketing and economic development initiatives in Bay County. Further investigation and public discourse are expected in the coming weeks as the audit progresses and the County Commission considers its next steps.