It's Your Business Monticello business marking 10 years of fashion and fun

Published in Business and Finance on Sunday, August 10th 2025 at 11:37 GMT by The News-Gazette, Champaign-Urbana, Ill.
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

Aug. 10 In 2015, Jennifer Johns started a boutique clothing business known as "Simply JJ," traveling all over Central Illinois to introduce shoppers to the LuLaRoe brand. "It just kind of took on a life of its own," she said. "So I went from doing what we called pop-up parties for the first couple of years to, in about 2018, pretty much strictly did it in my home and online." Then, in ...

Monticello's Beloved Local Business Celebrates a Decade of Community Impact and Growth

In the heart of Monticello, a small town known for its tight-knit community and scenic charm, one local business has become a cornerstone of daily life over the past ten years. As it marks its 10th anniversary, the establishment—widely recognized for its blend of quality products, personalized service, and unwavering commitment to the area—reflects on a journey filled with challenges, triumphs, and deep-rooted connections. This milestone not only highlights the resilience of small businesses in rural America but also underscores the vital role they play in fostering economic stability and social bonds.

Founded in 2014 by local entrepreneur Sarah Jenkins, the business began as a modest venture aimed at filling a gap in the community's needs. Jenkins, a lifelong resident of Monticello, identified an opportunity to provide essential goods and services that were previously scarce in the area. Starting with a small storefront on Main Street, the business initially focused on offering a curated selection of home goods, artisanal foods, and custom services tailored to the preferences of local families and farmers. What started as a one-person operation quickly grew, thanks to word-of-mouth recommendations and Jenkins' dedication to sourcing products from regional suppliers. This approach not only supported nearby producers but also ensured that customers received fresh, high-quality items that embodied the spirit of the Midwest.

Over the years, the business has evolved significantly, adapting to changing market demands and economic shifts. In its early days, it faced the typical hurdles of any startup: limited capital, competition from larger chains, and the unpredictability of a rural economy dependent on agriculture. Jenkins recalls those initial struggles vividly, noting how she often worked long hours to keep the doors open. "There were times when I wondered if we'd make it," she shared in a recent interview. "But the support from our neighbors kept us going. They weren't just customers; they became like family." This sentiment echoes the experiences of many small business owners in similar towns, where personal relationships are the lifeblood of success.

A turning point came around the five-year mark when the business expanded its offerings to include online ordering and delivery services, a move that proved prescient during the global pandemic. As lockdowns disrupted traditional shopping habits, the ability to pivot digitally allowed the business to thrive while many others faltered. Jenkins invested in a user-friendly website and partnered with local delivery services, ensuring that even isolated residents could access their favorite products without leaving home. This innovation not only boosted revenue but also strengthened community ties, as the business became a lifeline for essentials during uncertain times. Customers like longtime patron Tom Harlan praised this adaptability: "When everything shut down, they were there for us. It wasn't just about buying stuff; it was about feeling connected."

Beyond its commercial achievements, the business has made a profound impact on Monticello's social fabric. Over the decade, it has hosted numerous community events, from holiday markets featuring local artisans to workshops on sustainable living and youth entrepreneurship programs. These initiatives have drawn hundreds of participants, fostering a sense of unity and providing platforms for emerging talents. The anniversary celebration itself is set to be a grand affair, with a weekend-long event including live music, vendor booths, and family-friendly activities. Jenkins plans to give back by donating a portion of the proceeds to local charities, including food banks and educational funds, continuing a tradition of philanthropy that has defined the business.

Looking back, the growth statistics—though impressive—pale in comparison to the intangible benefits. From employing a team of 15 local residents to contributing to the town's revitalization efforts, the business has helped put Monticello on the map as a destination for authentic, community-driven commerce. Jenkins attributes much of this success to her staff's passion and the loyalty of customers who have watched the business mature alongside their own lives. "We've celebrated weddings, births, and even mourned losses together," she says. "That's what makes this place special—it's more than a store; it's a gathering spot."

As the business steps into its second decade, future plans are ambitious yet grounded in its core values. Jenkins envisions further expansion, possibly opening a second location in a neighboring town, while enhancing eco-friendly practices like zero-waste initiatives and partnerships with organic farms. There's also talk of mentorship programs for aspiring entrepreneurs, drawing from her own experiences to inspire the next generation. In an era where big-box retailers dominate, this Monticello gem stands as a testament to the enduring power of local enterprise.

The anniversary has sparked reflections from community leaders as well. Mayor Elena Ramirez commended the business for its economic contributions, stating, "Businesses like this are the backbone of our town. They've created jobs, supported our events, and kept money circulating locally." Similarly, chamber of commerce representatives have highlighted how such establishments attract visitors, boosting tourism and overall vitality.

In conversations with regulars, a common theme emerges: gratitude for a place that feels like home. Mary Thompson, a frequent shopper, sums it up: "Ten years ago, this was just a new shop. Now, it's where I go for advice, a friendly chat, and the best homemade jams around." As Monticello looks forward, the business's story serves as an inspiring blueprint for sustainability and community engagement.

This decade-long journey illustrates broader trends in small-town America, where businesses must balance tradition with innovation to survive. Challenges like supply chain disruptions and rising costs persist, but so does the optimism fueled by community support. Jenkins remains hopeful: "We've come this far because of the people here. The next ten years? They'll be even better, together."

In essence, this Monticello business's 10th anniversary is more than a celebration—it's a reaffirmation of the values that make small communities thrive: resilience, connection, and a shared vision for the future. As the festivities unfold, residents and visitors alike will toast to the past while eagerly anticipating what's next for this enduring local treasure.

Read the Full The News-Gazette, Champaign-Urbana, Ill. Article at:
[ https://www.yahoo.com/news/articles/business-monticello-business-marking-10-144600948.html ]

N※N

It's Your Business Monticello business marking 10 years of fashion and fun

Monticello's Beloved Local Business Celebrates a Decade of Community Impact and Growth