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How Greater Purpose Is Giving Canadian Businesses A New Way To Lead With Impact

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Today marks the official launch of Greater Purpose, a Canadian platform built to bring together businesses that want to integrate purpose into the very core of how they operate.
The article from Forbes, published on June 2, 2025, discusses how Canadian businesses are increasingly integrating a greater sense of purpose into their operations, leading to enhanced impact and leadership. Authored by Afdhel Aziz, the piece highlights that companies are moving beyond profit-centric models to embrace social and environmental responsibilities, which not only improves their brand image but also fosters deeper connections with consumers and employees. Examples include companies like Lululemon and Shopify, which have implemented initiatives focused on sustainability and community engagement, demonstrating that purpose-driven strategies can drive innovation and competitive advantage. The article emphasizes that this shift towards purpose is redefining what it means to be a successful business in Canada, encouraging a new wave of leadership that prioritizes long-term societal benefits alongside financial performance.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/afdhelaziz/2025/06/02/how-greater-purpose-is-giving-canadian-businesses-a-new-way-to-lead-with-impact/ ]