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Target boycotts over DEI hurt sales | CNN Business

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Target's problems are growing.
Target Corporation reported a significant increase in quarterly earnings for the first quarter of 2025, surpassing Wall Street expectations with a 12% rise in net income to $950 million, driven by strong sales in its grocery and essentials categories. The company also highlighted its ongoing commitment to diversity, equity, and inclusion (DEI) initiatives, noting a 15% increase in diverse supplier spending. However, Target expressed concerns over potential impacts from proposed tariffs on imported goods, particularly from China, which could affect future pricing and profitability. CEO Brian Cornell emphasized the company's strategy to navigate these challenges through cost management and continued investment in customer experience enhancements.

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[ https://www.cnn.com/2025/05/21/business/target-earnings-dei-tariffs ]