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CEO says he will be out of business by the end of the year if Trump tariffs come to fruition | CNN Business

President Donald Trump's 90-day pause on all "reciprocal" tariffs is a much-needed break for many companies to assess what they need to do to stay afloat. Small business owner Cason Crane, founder and CEO of Explorer Cold Brew, joins CNN's Brianna Keilar to discuss the impact of Trump's tariffs on his business.
Cason Crane, CEO of Explorer Cold Brew, discussed the potential impact of former President Donald Trump's proposed tariffs on his business in a CNN interview. Crane expressed concerns that the tariffs, which could affect imported goods, might increase the cost of production for Explorer Cold Brew, as the company relies on imported coffee beans and other materials. He highlighted that such tariffs could lead to higher prices for consumers and potentially hurt small businesses like his, which are still recovering from the economic effects of the global health crisis. Crane emphasized the need for policies that support small businesses and foster economic growth without adding additional financial burdens.

Read the Full CNN Article at:
[ https://www.cnn.com/2025/04/10/business/video/explorer-cold-brew-ceo-cason-crane-trump-tariffs-impact-cnc-digvid ]