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Starbucks' CEO is planning a huge expansion in the Middle East and China


//business-finance.news-articles.net/content/202 .. huge-expansion-in-the-middle-east-and-china.html
Published in Business and Finance on by MSN   Print publication without navigation

Starbucks plans to open 500 new stores in the Middle East and "many more thousands" in China, said Brian Niccol, the company's CEO.

Starbucks CEO Laxman Narasimhan has announced plans for a significant expansion in the Middle East and China, aiming to capitalize on the growing coffee culture in these regions. In the Middle East, Starbucks intends to increase its presence by opening new stores, enhancing digital offerings, and tailoring products to local tastes. Meanwhile, in China, the company is set to expand its footprint to 9,000 stores by 2025, focusing on innovation, new store formats, and strengthening its digital ecosystem to cater to the evolving preferences of Chinese consumers. This expansion strategy is part of Starbucks' broader goal to drive growth and adapt to regional market dynamics.

Read the Full MSN Article at:
[ https://www.msn.com/en-ae/money/companies/starbucks-ceo-is-planning-a-huge-expansion-in-the-middle-east-and-china/ar-AA1z2g8Q ]

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