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Big Tech CEOs Join $1 Billion Rush for English Cricket

The article from MSN discusses how major technology CEOs, including those from Google, Amazon, and Microsoft, are investing in English cricket through a £1 billion deal. This investment aims to transform the sport by enhancing its digital presence, improving fan engagement through technology, and potentially revolutionizing how cricket is played and consumed. The initiative includes plans for streaming services, data analytics for player performance, and virtual reality experiences, signaling a significant shift towards modernizing cricket to appeal to a broader, tech-savvy audience. This move is part of a broader trend where tech giants are increasingly investing in sports to leverage their platforms and technologies for mutual growth.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/technology/big-tech-ceos-join-1-billion-rush-for-english-cricket/ar-AA1z2PMd ]