Skechers Went After the Customers Nike Didn't. It Paid Off.

Show Business and Finance Publications

Mon, January 13, 2025

[ Mon, Jan 13th ]: AOL

Female founders jump into action to provide relief for Los Angeles wildfire victims

[ Mon, Jan 13th ]: CFO

A CFO action plan for 2025

[ Mon, Jan 13th ]: CNET

IRS 1099-K Update: Venmo, PayPal and Cash App Users Should Know About This New Tax Rule

[ Mon, Jan 13th ]: Forbes

3 Billion-Dollar Entrepreneur Lessons From World Chess Champion Gukesh

[ Mon, Jan 13th ]: Forbes

Newlab To Launch A Saudi Hub. First Focus: Mining Startups

[ Mon, Jan 13th ]: sinchew

HKICPA participates in the Asian Financial Forum .. lores new growth engines in global sustainability

[ Mon, Jan 13th ]: Forbes

The Right Time To Start Planning Your Business Sale

[ Mon, Jan 13th ]: CIO

10 top priorities for CIOs in 2025

[ Mon, Jan 13th ]: Reuters

Italian bank deposits' growth accelerates further in November

[ Mon, Jan 13th ]: Reuters

Commerzbank chairman sees little chance of amicable UniCredit merger, report says

[ Mon, Jan 13th ]: MSN

Leo, Weekly Horoscope, January 12 to January 18, 2025: Challenges may appear midweek

[ Mon, Jan 13th ]: MSN

Sagittarius Daily Horoscope Today (Nov 22- Dec 21), January 13, 2025: Team spirit will improve!

[ Mon, Jan 13th ]: MSN

China, UK restart economic and financial talks after 6-year hiatus

[ Mon, Jan 13th ]: Reuters

Australia's Star Entertainment pares losses after slipping to record low

[ Mon, Jan 13th ]: timesnownews

Bank Holiday Today? Here's Whether Banks Are Open .. n Monday, January 13, Amid Lohri 2025 Festivities

Sun, January 12, 2025

[ Sun, Jan 12th ]: Reuters

US bank regulator gives BlackRock February deadline on bank stakes, Bloomberg reports

[ Sun, Jan 12th ]: Reuters

Global air finance summit to take stock of jet shortages, trade risks

[ Sun, Jan 12th ]: Couriermail

'Ignored': 27yo reveals sad reality of shopping in Australia

[ Sun, Jan 12th ]: AOL

Top plays among the 'Magnificent 7' and Big Tech stocks as Trump returns to the White House

[ Sun, Jan 12th ]: dailyinvestor

Inflation, interest rates, and NHI - Dawie Roodt's outlook for 2025

[ Sun, Jan 12th ]: businessday

Benefits of Rite Foods graduate trainee programme

[ Sun, Jan 12th ]: MSN

Weekly Money Horoscope January 12 to January 18, .. in decision-making are key for most zodiac signs

[ Sun, Jan 12th ]: MSN

January 12, 2025, Birthday Forecast: Year of stea .. professional progress and financial opportunities

[ Sun, Jan 12th ]: MSN

Q3 results this week: RIL, Infosys, HCL Tech, Jio .. dra Bank among 101 companies to announce earnings

Sat, January 11, 2025

[ Sat, Jan 11th ]: AOL

This Artificial Intelligence (AI) Fintech Could Be One of The Largest IPOs in 2025

[ Sat, Jan 11th ]: Couriermail

'There is a risk': Fears tanking Aussie dollar will 'raise costs'

[ Sat, Jan 11th ]: businessday

Meet three UNILAG's chosen personalities for 55th convocation honorary degree award

[ Sat, Jan 11th ]: AOL

The next phase of DeFi: Fintechs and exchanges will take the lead

[ Sat, Jan 11th ]: Forbes

Supply-Siders Battle Their Tariff Critics

[ Sat, Jan 11th ]: Indiatimes

Microsoft, Amazon, The Washington Post, and other US companies laying off in 2025

[ Sat, Jan 11th ]: businessday

Here are what to expect from consumer goods firms in 2025

[ Sat, Jan 11th ]: Reuters

Bankers hope for IPO revival in 2025 as high-profile listings stack up

[ Sat, Jan 11th ]: Investopedia

If You're One of the 4.1 Million People Retiring in 2025, Open a CD Before Rates Decrease

[ Sat, Jan 11th ]: ABC

China and UK restart economic and financial talks after 6-year hiatus

[ Sat, Jan 11th ]: Newsweek

US Companies Pay Over $1 Billion in Taxes to Russia Amid Ongoing Ukraine War

[ Sat, Jan 11th ]: timesnownews

Top Fixed Deposit Schemes For 2025: Top FD Offers From SBI, IDBI, Indian Bank, And More

[ Sat, Jan 11th ]: MSN

January 11, 2025, Birthday Forecast: A promising year of prosperity and stability

[ Sat, Jan 11th ]: MSN

Former Democratic Chief Counsel Defends Trump, Slams 'Politicized' Justice Under Biden Admin

Fri, January 10, 2025

[ Fri, Jan 10th ]: AOL

Can Carlyle catch up? Storied PE firm tries to reclaim its former glory

[ Fri, Jan 10th ]: WTEN

SUNY Empire launching online business program fully in Spanish

[ Fri, Jan 10th ]: cnbctv18

What is self-assessment tax and how to pay it online: A step-by-step guide

[ Fri, Jan 10th ]: MoneyWeek

Fund flows flip positive after Budget and US election

[ Fri, Jan 10th ]: Reuters

JPMorgan asks staff to return to office five days a week, prompting complaints

[ Fri, Jan 10th ]: Yahoo

The 20 best small cities in the US

[ Fri, Jan 10th ]: MSN

Capricorn Daily Horoscope Today (Dec 22-Jan19), January 11, 2025: You will maintain dignity!

[ Fri, Jan 10th ]: Reuters

Politics, not climate, to drive sustainable finance trends in 2025

[ Fri, Jan 10th ]: MSN

10 Visionary Entrepreneurs Driving the Future of Their Industries

[ Fri, Jan 10th ]: AOL

How to pick a stock: 5 essential steps for beginners

Skechers Went After the Customers Nike Didn't. It Paid Off.

//business-finance.news-articles.net/content/202 .. after-the-customers-nike-didn-t-it-paid-off.html

Published in Business and Finance on Sunday, January 12th 2025 at 7:01 GMT by MSN
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

It's almost the complete opposite of what the bigger brands do," John Vandemore, Skechers finance chief, said in an interview. "We're just a different player." Skeche

The article from MSN discusses how Skechers, traditionally known for its comfort-focused footwear, has successfully expanded its market by targeting customers that Nike might have overlooked. Skechers has capitalized on the demand for casual, comfortable shoes, especially during the rise of remote work and casual lifestyles. By focusing on comfort, affordability, and a broad appeal rather than high-performance athletic wear, Skechers has seen significant growth. The company's strategy includes diversifying its product line to include more fashion-forward and performance-oriented shoes, yet it maintains its core identity of comfort. This approach has paid off, with Skechers reporting a 28.6% increase in sales in the last quarter of 2023, showcasing the effectiveness of their market positioning and product strategy.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/sports/other/skechers-went-after-the-customers-nike-didn-t-it-paid-off/ar-BB1rjm3C ]

Similar Business and Finance Publications

[ Tue, Dec 31st 2024 ]: Reuters

Italian shoemaker Geox to invest $125 million in five-year plan

[ Thu, Dec 12th 2024 ]: Seeking Alpha

Nike Vs. Adidas: Which Will Put A Spring In Your Step?