How AU Small Finance Bank is luring India's affluent with premium banking

Business and Finance Business and Finance

Tue, December 17, 2024

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[ Tue, Dec 17th 2024 ] - Business Standard

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[ Tue, Dec 17th 2024 ] - Reuters

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[ Tue, Dec 17th 2024 ] - MarketWatch

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[ Tue, Dec 17th 2024 ] - The New York Times

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Aye Finance Limited files DRHP with SEBI for Rs 1,450 crore IPO

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[ Tue, Dec 17th 2024 ] - MSN

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[ Tue, Dec 17th 2024 ] - Business Standard

India's tech industry to see a surge in women workforce, at 14.9% by 2027

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Gurugram-based MSME lender Aye Finance Limited files DRHP with SEBI for ?1,450 crore IPO

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[ Tue, Dec 17th 2024 ] - The New York Times

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[ Tue, Dec 17th 2024 ] - NPR

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[ Tue, Dec 17th 2024 ] - MSN

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[ Tue, Dec 17th 2024 ] - The Daily Mirror

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[ Tue, Dec 17th 2024 ] - Business Standard

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[ Tue, Dec 17th 2024 ] - Business Line

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[ Tue, Dec 17th 2024 ] - moneycontrol.com

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Mon, December 16, 2024

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[ Mon, Dec 16th 2024 ] - Business Standard

How AU Small Finance Bank is luring India's affluent with premium banking

^{Published on 2024-12-16 22:20:48 - Business Standard}

AU Eternity offers a unique blend of luxurious banking services and personalized privileges, powered by a strategic partnership with Mastercard.

AU Small Finance Bank is targeting India's affluent population with a new premium banking service named 'AU Premium' to cater to high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs). This service offers personalized banking experiences, including a dedicated relationship manager, exclusive banking products, and lifestyle benefits like luxury hotel stays, airport lounge access, and golf privileges. The initiative aims to tap into the growing wealth in India, where the number of HNIs and UHNIs is expected to rise significantly. The bank has already seen a positive response with over 1,000 customers signing up for the service, which was launched in October 2023. This move is part of a broader strategy to diversify its customer base and enhance its market position by providing tailored financial solutions to the wealthy segment.

Read the Full Business Standard Article at:
[ https://www.business-standard.com/finance/personal-finance/au-small-finance-bank-lures-india-s-affluent-with-premium-banking-124121600848_1.html ]

N@N

How AU Small Finance Bank is luring India's affluent with premium banking