Mon, December 16, 2024
Sun, December 15, 2024
Sat, December 14, 2024
Fri, December 13, 2024
Thu, December 12, 2024
Wed, December 11, 2024

Bud Light gets more bad news as popularity continues to fall


  Copy link into your clipboard //business-finance.news-articles.net/content/202 .. re-bad-news-as-popularity-continues-to-fall.html
  Print publication without navigation Published in Business and Finance on by Fortune
          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source


  Beleaguered brand drops out of first place in draft beer sales.

The article from Fortune discusses the ongoing decline in popularity of Bud Light, which has been exacerbated by a series of unfortunate events and marketing missteps. Despite efforts to recover from a controversial campaign involving transgender influencer Dylan Mulvaney, Bud Light has continued to lose market share. Recent data indicates that sales have not rebounded as hoped, with consumers showing a sustained preference for alternative brands. This has led to Bud Light being surpassed by competitors like Modelo Especial in the U.S. beer market. The article highlights the challenges faced by Anheuser-Busch InBev in regaining consumer trust and market dominance, pointing out that even holiday promotions and new advertising strategies have failed to stem the tide of declining sales.

Read the Full Fortune Article at:
[ https://fortune.com/2024/12/13/bud-light-gets-more-bad-news-as-popularity-continues-to-fall/ ]

Publication Contributing Sources