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[ Sat, Dec 07th 2024 ]: ThePrint
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[ Sat, Dec 07th 2024 ]: The Express Tribune
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[ Sat, Dec 07th 2024 ]: Fortune
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Fri, December 6, 2024
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[ Fri, Dec 06th 2024 ]: Business Times
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Direct Line Agrees to Aviva's Sweetened $4.6 Billion Takeover Offer

Direct Line Insurance Group has agreed to a £4.6 billion ($5.8 billion) takeover offer from Aviva, marking a significant consolidation in the UK insurance market. This deal comes after Aviva sweetened its initial offer, which was previously rejected by Direct Line's board. The acquisition will enhance Aviva's position in the UK's personal and commercial insurance sectors, leveraging Direct Line's established brand and customer base. The agreement includes a mix of cash and shares, providing Direct Line shareholders with a 16% premium over the previous offer. This move is part of Aviva's strategy to expand its footprint and capabilities in the insurance industry, amidst a backdrop of increasing competition and regulatory changes.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/money/news/direct-line-agrees-to-aviva-s-sweetened-4-6-billion-takeover-offer/ar-AA1vnl1N ]