DENVER, CO--(Marketwired - May 7, 2013) - The Pulse Beverage Corporation (OTCQB: [ PLSB ]) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured Heidelberg Distributing Company, based in Ohio, to distribute both Cabana™ and PULSE® into the states of Ohio and Kentucky having a combined population base of 16 million. Heidelberg has been in business for 75 years and distributes other well-known brands such as Evian®, Perrier® and Monster®.

PULSE® is also on the shelves at Walgreens in New Mexico where it has been successfully received by consumers. PULSE® is being distributed by Duke City Wholesale into the state of New Mexico. Duke is a rapidly emerging firm based out of New Mexico doing an excellent job of product distribution to grocery and convenience stores across the US Southwest. Duke distributes many beverage products, including the Nation's #1 energy shot brand.

Bob Yates, CEO of Pulse, said, "Heidelberg is a key distributor for us due to our rapid increase in chain store listings to more than 13,000. Heidelberg allows us to distribute our products to all of our chain stores in Ohio and Kentucky and gives us our first large multi-state distributor for PULSE®."

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.