DENVER, CO--(Marketwire - Feb 6, 2013) - The Pulse Beverage Corporation (OTCQB: [ PLSB ]) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured The Odom Corporation, a major wholesaler for the Pacific Northwest which includes territories in Oregon, Northern Idaho and Eastern and Western Washington State. The Odom Corporation is a "Premier Wholesale Beverage Distributor" that has been family-owned and operated for over 78 years and headquartered in Bellevue, Washington, serving an area of more than 12 million people.

Bob Yates, CEO of Pulse, commented, "The Odom Corporation is the best in class beverage distributor for the Pacific Northwest. They are a key addition to our growing beverage distribution system as we head into our Q1-2013 beverage product rollout into large grocery and convenience store chains. We have more than 7,500 stores to deliver to this quarter and Odom greatly assists us in reaching these stores in the Pacific Northwest."

About The Pulse Beverage Corporation 

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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