DENVER, CO--(Marketwire - Nov 29, 2012) - The Pulse Beverage Corporation (OTCQB: [ PLSB ]) ("Pulse"), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that Pulse brands will make their retail debut in Mexico in the first quarter of 2013 with the introduction of Cabana™ 100% Natural Lemonade.

Robert Yates, CEO of Pulse, said, "Our partner in Mexico, Leopoldo Bonilla, of Thinking Capital S.A. de C.V., informed us today that his firm has officially announced the release of Cabana™ 100% Natural Lemonade into Mexico during Q1-2013. Leopoldo started his career as a lab engineer at Pepsi Cola Mexicana and has dedicated 30 years to the soft drink industry, ultimately becoming Engineering Director for PepsiCo International. His industry knowledge, expertise and experience make him a valued partner as we expand our Pulse brands into Mexico."

Leopoldo Bonilla, CEO of Thinking Capital, a subsidiary of EmpowerCircle, LLC, said in their press release:

"Mexico's consumers are evolving rapidly to better quality soft-drink choices. A few years ago, a large portion of Mexico's population didn't care much for what kind of sweeteners so called low-calorie drinks had; that is not the case anymore. Nowadays, consumers are becoming more educated and are searching for better options that can actually contribute to their health. That is why the introduction of the Cabana™ line of products is such a key move for us. At EmpowerCircle, we believe in 'empowering people' with the best products out there and with awareness to then 'empower change' in their lives. We are at the beginning of this awareness trend with Cabana™."

Pulse currently has 89 regional and international distributors in the U.S. Canada, Bermuda, Panama and Mexico that have added Cabana™ 100% Natural Lemonade to their beverage line-up.

About The Pulse Beverage Corporation 

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is beginning to manufacture and distribute its flagship beverage: PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™. For more information visit: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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