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NEW YORK--([ BUSINESS WIRE ])--[ CIT Group Inc. ](NYSE: CIT) [ cit.com ], a leading provider of financing to small businesses and middle market companies, today released the next installment in its [ aCIT: Behind the Deala ] ([ cit.com/lenovo) ]series of client case study testimonial videos that showcase how the lending, leasing, and advisory expertise of CIT executives has helped their clients achieve success.

"Going to market as Lenovo Financial Services allows our vendor partner to offer its customers leasing options in addition to their hardware, software and supporting services, making it easy for customers to do business with Lenovo."

This latest video features [ Lenovo ], a $30 billion personal technology company. The video examines how [ CIT Global Vendor Finance ] goes to market as Lenovo Financial Services, allowing the worldas second-largest PC vendor to offer its customers customized financing solutions.

aThis business is about relationships. Every company has its own culture. When you understand a companyas culture you can operate within it and the two companies work together seamlessly,a said [ Ron Arrington ], President of CIT Global Vendor Finance. aGoing to market as Lenovo Financial Services allows our vendor partner to offer its customers leasing options in addition to their hardware, software and supporting services, making it easy for customers to do business with Lenovo.a

Arrington added, aOur Lenovo program started in North America. Since then weave established additional programs in Western Europe and in Latin America. One of the many benefits of working with CIT is our global reach.a

aCIT: Behind the Deala is the latest thought leadership initiative developed by CIT to highlight CIT executivesa deep industry expertise and strong relationships. Individuals can also view and listen to exclusive interviews with CIT executives from CITas award-winning [ CIT Executive Insights ] Video and Podcast Series at [ cit.com/executiveinsights ].

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About Lenovo

Lenovo (HKSE: 992) (ADR: LNVGY) is a $US30 billion personal technology company and the worldas second largest PC company, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovoas business is built on product innovation, a highly efficient global supply chain and strong strategic execution. Formed by Lenovo Groupas acquisition of the former IBM Personal Computing Division, the Company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. [ lenovo.com ].

About CIT Global Vendor Finance

CIT Global Vendor Finance is a leader in developing business solutions for small businesses and middle market companies for the acquisition of equipment and value-added services. It creates tailored equipment financing and leasing programs for manufacturers, distributors, and product resellers across industries that are designed to help them increase sales. Through these programs, it provides equipment financing and value-added services, from invoicing to asset disposition, to meet its customersa needs. [ cit.com/vendorfinance ]

About CIT

Founded in 1908, CIT (NYSE: CIT) is a bank holding company with more than $33 billion in finance and leasing assets. A member of the Fortune 500, it provides financing and leasing capital to its small business and middle market clients and their customers across more than 30 industries. CIT maintains leadership positions in [ small business ] and [ middle market lending ], [ factoring ], [ retail finance ], [ aerospace ], equipment and [ rail leasing ], and [ global vendor finance ]. CIT also operates CIT Bank (Member FDIC), [ BankOnCIT.com ], its primary bank subsidiary, which offers a suite of savings options designed to help customers achieve a range of financial goals. [ cit.com ]

Photos/Multimedia Gallery Available: [ http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50383979&lang=en ]