DENVER, CO--(Marketwire - Apr 26, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today announced that Tim Brown, a 30 year beverage industry veteran, has joined the Company as Regional Sales Manager for the states of Michigan, Ohio, Indiana, Kentucky, Tennessee and Arkansas. This is a newly created position put in place to help service the growing needs of distributors and customers in these areas. Mr. Brown has an exceptional sales background fostering and managing relationships with high-level representatives of key accounts and distributors.

Tim Brown started his sales career with Hudepohl Schoenling, a Cincinnati brewery and original makers of AriZona Iced Tea and Tradewinds Tea. From 1982 to 2007 Mr. Brown worked his way up to National Sales Manager and VP of Sales. Upon Tradewinds Tea being sold to Sweet Leaf Tea in 2008, Mr. Brown was recruited to build the distribution system for New Leaf Tea's Midwest region where he was responsible for growing case sales from nil to 40% of the entire production for New Leaf Tea. In 2011 Mr. Brown joined Hansen's Natural to lead the sales team for its lemonade division.

Paddy Sheya, National Sales Manager for Pulse, said, "We are pleased to welcome Tim to our Pulse team. His addition has already been instrumental in our securing distributors for the states of Michigan and Ohio. His experience in securing distributors and opening key accounts such as large chain and C-stores, together with two recent key account and district manager hires for the Midwest, are expected to assist us as we rapidly grow our Midwest distribution network and case sales."

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™ originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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