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KANSAS CITY, Mo.--([ BUSINESS WIRE ])--[ UMB Bank ], a subsidiary of Financial Corporation (NASDAQ: UMBF), in alliance with Dynamics Inc., introduced an innovative payment platform, ePlatea", a device allowing consumers real-time tangible rewards value, revolutionary personalization options and exclusive access entertainment. UMB Banka"a leader in payment platform solutionsa"is issuing the ePlatea" device.

"We believe that the uniqueness of the ePlatea" device clearly differentiates this product in the market place and will revolutionize the consumeras payment experiencea"as oneas needs and interests evolve, so does the experience"

The ePlatea" device uses innovative technology to allow the consumer, in real-time, to direct and designate payment transaction activity to build a unique experience from an ecosystem of options in their online Experience Managera". Within the ecosystem of options, a community of retail, charitable and brand applications exists as created by each experiencea" provider. The device can be used worldwide anywhere a traditional credit card is accepted.

aWe believe that the uniqueness of the ePlatea" device clearly differentiates this product in the market place and will revolutionize the consumeras payment experiencea"as oneas needs and interests evolve, so does the experience,a said George Schmelzel, senior vice president of UMB Credit Card Services. aWeare genuinely thrilled by the incredible alliance between UMB and Dynamics, as it brings together two companies dedicated to innovation in the best interest of the consumer.a

The ePlate device itself has two buttons a" each button associated with a different experience. For instance, the consumer presses the aExperience 1a button to select one Experience Provider application and presses the aExperience 2a button to select a different experience. At any time, a user can access the Experience Managera" software, available via a useras phone or banking website, to change the experiences associated with each button.

aThe experience that UMB has in advanced payment partner platforms is exemplary,a said Jeff Mullen, Dynamics Inc. CEO. aWeave always viewed working with a quality, reputable and innovative bank issuer as essential to launching the ePlatea" devicea"with UMB weave undoubtedly found an ideal arrangement.a

The release the ePlatea" device is scheduled in time for the holidays. Prior to the ePlatea" device becoming available, full details on terms and conditions will be provided. Visit [ dynamicsinc.com ] for more information.

About the Dynamics ePlatea" Device

Dynamics' ePlatea" payment device is a paper-thin, flexible computing platform in a payment card format. The device includes the Electronic Stripe -- the world's first fully card-programmable magnetic stripe. The Electronic Stripe can be read at any existing point-of-sale (POS) magnetic stripe reader. The device includes two buttons a" one for a first experience and one for a second experience. Based on which experience option was selected, the device changes the information on the Electronic Stripea" to reflect the selected experience so the user can swipe the card in any store and enjoy the selected experience.

A user can change the experiences associated with the buttons on the ePlatea" device at any time. All a user has to do is use the Dynamics Experience Managera" software through their favorite phone or accessible through their online banking account. The Experience Managera" provides an ecosystem of experiences that can be assigned to the buttons on a useras ePlatea" device.

The ePlatea" device is as durable as a traditional payment card and will last over three years on a single battery charge. The technology does not require any change to the 60 million 1970s-era magnetic stripe readers or reeducation of its merchant base.

About UMB Bank:

UMB Bank is a subsidiary of UMB Financial Corporation (NASDAQ: UMBF), a financial services holding company headquartered in Kansas City, Mo., offering complete banking, asset management, health spending solutions and related financial services to commercial, institutional and personal customers nationwide. Its banking subsidiaries own and operate banking and wealth management centers throughout Missouri, Illinois, Colorado, Kansas, Oklahoma, Nebraska and Arizona. Subsidiaries of the holding company and the lead bank, UMB Bank, n.a., include mutual fund and alternative investment services groups, single-purpose companies that deal with brokerage services and insurance, and a registered investment advisor that manages the company's proprietary mutual funds and investment advisory accounts for institutional customers. For more information, visit [ umb.com ] or follow us on Twitter at @UMBBank.

About Dynamics Inc.

Dynamics Inc. was founded and seeded in 2007 by Jeff Mullen, its President and CEO. Dynamics produces and manufactures intelligent powered cards such as advanced payment cards. Focused on introducing fast-cycle innovation to top card issuers, the company's first commercial application is the world's first fully card-programmable magnetic stripe for use in next-generation payment cards. The company has won many of the world's most prestigious international business plan competitions, including the Rice Business Plan Competition, Carnegie Mellon McGinnis Venture Competition and the University of San Francisco Business Plan Competition. The company won DEMOgod and the $1M People's Choice Award at DEMO Fall 2010, Best of Show at FinovateFall 2010, FinovateFall 2011, and FinovateEurope 2012, and Best of Show at BAI Retail Delivery 2011. In January, the company won Best in Show at the 2011 International CES for Personal Electronics and Technology Honors at the 2012 International CES for Personal Electronics. Dynamics has closed a $5.7M Series A round led by Adams Capital Management and a $35M Series B round led by Bain Capital Ventures. Dynamics is headquartered in Pittsburgh, Pa. More information on the company, its technology and applications can be found at [ dynamicsinc.com ].