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Business and Finance
Wed, March 14, 2012 Pulse Enters Nine Counties in Key Southern California Markets
March 14, 2012 09:00 ET
Pulse Enters Nine Counties in Key Southern California Markets
Distribution Agreements With Energized and Avanzar Provide Distribution Into Nine Counties With a Population Base of 20 Million
DENVER, CO--(Marketwire - Mar 14, 2012) - The Pulse Beverage Corporation (
Avanzar Sales and Distribution is a wholesale distributor/manager of emerging beverage brands in the greater Los Angeles market. Its management team has worked with several major beverage brands over the past 20 years in their retail marketing and distribution efforts. These brands include Pepsi, Red Bull, Nestlé, Fuze, Vitamin Water, Voss Water and Calypso Lemonade. Bill Juarez, President of Avanzar, said, "We are extremely excited to be partnered with Pulse and its Cabana™ 100% Natural Lemonade product for the greater Los Angeles market. We believe strongly in the brand proposition that Cabana™ provides to the consumer. We are also looking forward to introducing the innovative Pulse® NutriPurpose™ brand beverage in the near future. We believe that our customers will welcome the Pulse beverage brands as a good addition to their existing product lines."
Paddy Sheya, National Sales Manager of Pulse, stated, "We are very focused on the development of the West Coast and with the addition of these two distributors we will be building one of the largest markets in the West as well as one of the largest population bases in the country. This is very exciting to enter California with partners such as Avanzar and Energized who have veteran management and sales teams."
Bob Yates, CEO of Pulse, said, "Partnering with Avanzar and Energized gives us access to almost 6% of America's population, particularly in California, where it is recognized that the largest number of natural food and beverage consumers in North America reside. It is extremely exciting for us to have the opportunity to influence this many people in the Southern California marketplace."
About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product PULSE® NutriPurpose™ originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].
Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.
