"Luis brings a passion to serving our multicultural clients and has led one of our best performing regions in Washington, D.C.," said President of Community Banking Ricky Brown. "He is well-suited to amplify our efforts and capitalize on the explosive growth in this very important business segment."

Lobo, a native of Costa Rica, serves as chairman of the board of the American Bankers Association Stonier Graduate School of Banking at the University of Pennsylvania's Wharton School of Business, chairman of the board of advisors for the Mid-Atlantic Hispanic Chamber of Commerce and is a 10-year faculty member of both the American Bankers Association Stonier Graduate School of Banking and previously The BB&T Banking School at Wake Forest University. He was named Greater D.C. Banker of the Year by the Mid-Atlantic Hispanic Chamber of Commerce in 2011. Previously, Lobo served as assistant treasurer on the Greater Washington Board of Trade and is the author of the book, "It is Your Attitude."

He is a 1983 graduate of Belmont Abbey College with a bachelor's degree in economics and in 1996 received his MBA from Campbell University. He received his degree with honors in 1998 from the Stonier Graduate School of Banking at the University of Delaware and completed the Advanced Management Program at UNC-Chapel Hill in 1999.

About BB&T's commitment to Multicultural Markets

BB&T's commitment to serving Multicultural Markets includes a broad array of outreach and client services and financial education for retail and business clients. It operates more than 260 Multicultural Banking Centers in ethnic communities across BB&T's network in 12 States and Washington, D.C., with close ties to the Hispanic community.

It also supports education and professional development through the sponsorship the BB&T/Hispanic Scholarship Fund (HSF) and the BB&T corporate internship program.

BB&T offers a Spanish language Vecino (neighbor) website [ www.bbtvecino.com ], a Spanish language client support services line at 1-800-BANK-BBT, and employs multilingual customer support representatives to ensure personal service for all of its clients.

BB&T assumes a visible presence in the community through the Bank Bus mobile classroom staffed with retail and business bankers offering area residents insights on the benefits of home ownership while providing financial proficiency.

About BB&T

BB&T Corporation (NYSE: [ BBT ]) is one of the largest financial services holding companies in the U.S. with $168 billion in assets and market capitalization of $14.9 billion, as of September 30, 2011. Based in Winston-Salem, N.C., the company operates approximately 1,800 financial centers in 12 states and Washington, D.C., and offers a full range of consumer and commercial banking, securities brokerage, asset management, mortgage and insurance products and services. A Fortune 500 company, BB&T is consistently recognized for outstanding client satisfaction by J.D. Power and Associates, the U.S. Small Business Administration, Greenwich Associates and others. More information about BB&T and its full line of products and services is available at [ www.BBT.com ].

SOURCE BB&T

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BB&T names banking veteran Lobo to lead Multicultural Markets group

BB&T names banking veteran Lobo to lead Multicultural Markets group