DENVER, CO--(Marketwire - Nov 2, 2011) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse" or the "Company"), makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, today announced it has achieved its targeted goal for the Rocky Mountain regional distribution of its Cabana™ Lemonades by Pulse through its most recent agreement just reached with New Age Beverage of Denver, Colorado which successfully caps distribution requirements for the entire territory.

Since 1994, New Age Beverage has offered the most complete selection of beverages in the Rocky Mountain area from Wyoming to the New Mexico border. New Age Beverage distributes non-competing brands such as: Hansen's Natural, Jones Soda, Nantucket Nectars, Tropicana, Fuze, Gatorade, Xing Tea, Tazo, Honest Tea, Arizona, Sweet Leaf and Guayaki. New Age Beverages will support Pulse with merchandising, displays, point of sale, coolers and promotions.

Cabana™ Lemonades represents New Age Beverage's first All Natural beverage brand which will be distributed to large chain stores such as Albertsons, Safeway, K-Mart, Target and Wal-Mart; and natural food stores such as Sunflower, Whole Foods, Wild Oats and Vitamin Cottage. Other outlets include supermarkets, convenience stores, drug stores, restaurants, bars, liquor stores, hotels, gyms, golf courses, coffee shops and schools.

Tom LeBon, owner of New Age, commented, "We have many brands that are reviewed for distribution here at New Age Beverage and Cabana™ has all the features that we look for in a new brand; the packaging is very attractive, the quality and flavors are very appealing, and together we feel that Cabana™ All Natural Lemonades will be very successful in the Rocky Mountain region."

Paddy Sheya, National Sales Manager of Pulse, commented, "We are extremely excited to have New Age Beverage as our distributor for Cabana™ All Natural Lemonades. This agreement caps our distribution requirements throughout the Rocky Mountain Region; I am looking forward to working with them. They have a proven track record in the beverage business and have extensive knowledge in the New Age beverage category." Bob Yates, CEO of Pulse, further commented, "We are very pleased to partner with such a high quality distributor like New Age in the distribution of our Cabana™ Lemonades."

Details of the Company's business and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, please visit: [ www.pulsebeverage.com ].

PULSE® and PULSE: NUTRITION MADE SIMPLE® are registered trademarks of The Pulse Beverage Corporation.

About The Pulse Beverage Corporation (OTCBB: [ PLSB ])

The Pulse Beverage Corporation is a development stage company preparing to manufacture, distribute and market the PULSE® brand of NutriPurpose™ beverages originally developed by a major healthcare company and containing effective ingredients widely considered to be critical to adult health. For more information: [ www.pulsebeverage.com ].

The above statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

ON BEHALF OF THE BOARD
The Pulse Beverage Corporation
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Robert E. Yates
Chairman and CEO