N@N

Prudential Retirement names Kara Segreto as Chief Marketing Officer

^{Published on 2011-01-26 07:10:38 - Market Wire}
 

NEWARK, N.J.--([ BUSINESS WIRE ])--Prudential (NYSE: PRU) announced today that Kara Segreto has been named Chief Marketing Officer for Prudential Retirement. In this role, Segreto willoversee the development and execution of Prudential Retirementa™s marketing programs that support the organizationa™s overall strategy and plans for its defined contribution, defined benefit, stable value, retirement income, retirement plan strategies, pension risk transfer, and non-qualified benefits lines of business.

Segreto will be responsible for teams that develop and deliver: marketing, brand, and promotional strategies and campaigns in support of Prudential Retirementa™s business initiatives; marketing and participant communications and educations programs for clients and intermediaries; market research and competitive intelligence; and e-commerce strategies and tools for general market outreach and for plan sponsors, participants, and intermediaries.

During her career with Prudential, Segreto has held a number of marketing positions specializing in project management, product positioning, program strategy, and communications development. Prior to that, Segreto led Prudential Retirementa™s Integrated Marketing & Strategy and was director of Participant Programs, among other leadership roles.

Segreto earned a BA in English Literature from Haverford College and an MBA from the American Graduate School of International Business. She serves on Xerox's Digital Client Advisory Board, the CMO New York Executive Board, the CMO Council, and the National Association of Female Executives. She holds FINRA Series 6, 26 and 63 licenses.

Prudential Retirementdelivers retirement plan solutions for public, private and non-profit organizations. Services include state-of-the-art record keeping, administrative services, investment management, comprehensive employee investment education and communications, and trustee services. With over 85 years of retirement experience, Prudential Retirement helps meet the needs of nearly 3.7 million participants and annuitants. Prudential Retirement has $194.3 billion in retirement account values as of September 30, 2010.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudentiala™s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. Non-deposit investment products are not FDIC insured. In the U.S., Prudentiala™s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit [ http://www.news.prudential.com/ ]

Securities products and services offered through Prudential Investment Management, LLC Newark NJ.

0194508-00001-00