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Principal Financial Group Provides Webcast Details for Dec. 9, 2010 Investor Day

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DES MOINES, Iowa--([ BUSINESS WIRE ])--Principal Financial Group, Inc. (NYSE: PFG) today announced webcast details for its 2010 Investor Day in New York on Thursday, Dec. 9, 2010. The event will take place from 12 p.m. to 4 p.m. ET. Senior management will provide an update on the companya�s diversified business strategies and provide insight into future profitable growth.

A live video webcast, along with presentation materials, will be available on the company's investor relations website at [ www.principal.com/investor ]. Please go to the website at least 10-15 minutes prior to the start of the presentation to register, and to download and install any necessary software. A replay will be available at [ www.principal.com/investor ] at the conclusion of the event.

For more information, contact [ investor-relations@principal.com ].

About the Principal Financial Group

The Principal Financial Group(The Principal )1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $305.7 billion in assets under management2 and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit [ www.principal.com ].

1 "The Principal Financial Group" and aThe Principala are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of Sept. 30, 2010.