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Bank Freedom Accelerates Marketing Campaign To One Million Plus Member Union

^{Published on 2010-09-24 06:11:30 - Market Wire}
 

NEWPORT BEACH, Calif.--([ BUSINESS WIRE ])--Bank Freedom, a wholly owned subsidiary of Prepaid Card Holdings, Inc. (Pink Sheets:[ PPDC ]) is the program manager of a one million plus member uniona™s co-branded prepaid debit card announced today it has begun an aggressive direct marketing campaign of the co-branded prepaid debit card to the uniona™s members. Bank Freedom launched an email marketing campaign this week to approximately 500,000 union members. The company has also negotiated with a third party a proposed direct mail campaign to commence in October promoting the uniona™s co-branded prepaid debit card at the expense of the third party.

aAfter more than a year of due diligence, contract negotiations, developing, implementing and launching this co-branded prepaid card program, we are very excited to start promoting the uniona™s reloadable prepaid card to its members. This marketing campaign will allow us to educate and generate awareness of the benefits this prepaid card program has to offer which will lead to card issuance and adoption as an alternative banking solution by the union members,a stated Rick Galasieski SVP of Bank Freedom and Prepaid Card Holdings, Inc.

About Bank Freedom and Prepaid Card Holdings, Inc.

Bank Freedom^®, a wholly owned subsidiary of Prepaid Card Holdings, Inc. is a leading provider of financial services in the prepaid card industry. The company, under its Bank Freedom brand, offers prepaid debit cards to Americaa™s estimated 60 million underbanked citizens.. In addition to the underbanked consumer demographic; small and mid size businesses have found a much needed product with the companya™s Prepaid Business Expense Card Program. With the diminishing credit card markets, companies need a new way to fund employeea™s expenses other than through traditional credit cards or cash reimbursements. For more information about Bank Freedom and Prepaid Card Holdings, Inc. visit [ www.BankFreedom.com ] and [ www.PrepaidCardHoldings.com ].

FORWARD-LOOKING SAFE HARBOR STATEMENT: To the extent that this release discusses any expectations concerning future plans, financial results or performance, such statements are forward looking within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to substantial risks and uncertainties. Actual results could differ materially from those anticipated in the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof and reflect only management's belief and expectations based upon presently available information. These statements, and other forward-looking statements, are not guarantees of future performance and involve risks and uncertainties and the Company assumes no obligation to update any of the forward-looking statements in this release.