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Principal Financial Group, Inc., President a" Retirement, Insurance & Financial Services Dan Houston to speak at KBW 2010 Insur


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DES MOINES, Iowa--([ BUSINESS WIRE ])--Principal Financial Group, Inc. (NYSE: PFG) announces that Dan Houston, president a" Retirement, Insurance & Financial Services will present at the Keefe, Bruyette and Woods 2010 Insurance Conference on Sept. 7, 2010 at 1:05 p.m. (EDT) in New York. The presentation provides insight on the companya™s strategy to drive sustained growth and performance going forward.

Parties interested in listening to the presentation live may access the webcast on the Principal Financial Group Investor Relations website ([ www.principal.com/investor ]). Presentation materials will be available on the website.

About the Principal Financial Group
The Principal Financial Group® (The Principal ®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management2 and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit [ www.principal.com ].

1 "The Principal Financial Group" and aThe Principala are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.

2 As of June 30, 2010.


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