Shoes or Stocks?

OMAHA, Neb.--([ BUSINESS WIRE ])--Would you rather spend your money on shoes or stocks? Whether you are a spender or a saver, ita�s essential to know if you are striking the right balance between indulging on a whim and putting away money for the future. TD AMERITRADE Holding Corporation (NASDAQ: AMTD) has teamed with TD Waterhouse in Canada and the UK, to develop the Shopping or Saving? Quiz, geared at women in all three countries.

"While we all understand that saving for the long term is important, ita�s sometimes easy to get caught up in the immediate fulfillment that impulse shopping can provide"

aWhile we all understand that saving for the long term is important, ita�s sometimes easy to get caught up in the immediate fulfillment that impulse shopping can provide,a says Diane Young, director, retirement and goal planning, TD AMERITRADE, abut if youa�ve ever felt a twinge of regret after over-spending, you know the satisfaction doesna�t last long.a

According to a recent survey released by TDAMERITRADE, 61 percent of females age 25-45 report being financially behind where they should be in preparation for retirement. When asked the reason for being behind, 65 percent said they started saving for retirement later in life.

Finding the right balance between enjoying disposable income and building an investment portfolio to pursue long-term goals is key. Ita�s never too early to start investing, and the earlier, the better, as additional time can allow an investment to grow and benefit from the power of compound interest. Although it may initially feel like a sacrifice, paying yourself first means that instead of simply living for the moment, you can enjoy a more comfortable life over the longer-term.

For many, a great place to start is online a" where novice and seasoned investors can access cost-effective, flexible self-directed investment products and plans, such as IRAs, through a discount brokerage. Just as many people are savvy online shoppers a" using good research to find deals a" you can apply these skills to educate yourself and become a savvy online investor, harnessing user-friendly and accessible tools, resources and support.

The Shopping or Saving?Quiz can help to determine if you are striking the right balance between shopping and saving for your future. The quiz is available online at [ http://vote.pollstream.com/0464 ], along with tools geared to the US, UK and Canada. These can help calculate and project a hypothetical retirement fund to see whether you are on track, and if not, how to get there.

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About TDAMERITRADE Holding Corporation

TD AMERITRADE Holding Corporation (NASDAQ: AMTD), through its brokerage subsidiaries,⁽¹⁾ combines innovative trading technology, easy-to-use and understand [ trading tools ], investment services, investor education and superior client service to create a market-leading financial services experience. Now home to the award-winning thinkorswim brokerage and dynamic trading platform⁽²⁾ and the Investools investor education program, TD AMERITRADE provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in todaya�s rapidly-changing market environment. For more information and resources for journalists, please visit the [ TD AMERITRADE newsroom ] at [ www.amtd.com ].

(1)TD AMERITRADE, Inc., member FINRA ([ www.FINRA.org ]) /SIPC ([ www.SIPC.org ]), TD AMERITRADE Clearing, Inc., member FINRA/SIPC, and thinkorswim, Inc., member FINRA/SIPC/NFA ([ www.nfa.futures.org ]).

(2)thinkorswim was rated #1 overall online broker, abest for options tradersa and one of the abest for frequent tradersa in Barrona�s ranking of online brokers, 3/15/2010. The firms were evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis & reporting, customer service & education and costs. thinkorswim topped the list in 2010 with the highest weighted-average score. Barrona�s is a registered trademark of Dow Jones & Company �2010

Survey Methodology

These results are based on a survey conducted by Infogroup | ORC of Princeton, New Jersey on behalf of TD AMERITRADE. 1,058 adults, employed full time, part time or self employed, participated in a telephone survey conducted February 18-22 and 25-26, 2010. The margin of error in this survey is 3 percentage points. This means that in 19 cases out of 20, survey results based on 1,058 respondents will differ by no more than three percentage points in either direction from what would have been obtained by seeking the opinions of all eligible US adults employed full time, part time or self employed. Infogroup | ORC and TD AMERITRADE Institutional are separate, unaffiliated companies and are not responsible for each other's products and services.

About Infogroup | ORC

Infogroup | ORC is a leader in global market research with expertise in Information Technology and Telecommunications, Healthcare, Financial Services, Public Services and Consumer Behavior. For more information, visit [ www.opinionresearch.com ].

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Shoes or Stocks?