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Heathrow Natural Food & Beverage, Inc. : Heathrow Natural Food and Beverage, Inc. Projects $10 - $15 Million in Revenue for 201

^{Published on 2010-01-05 08:10:40 - Market Wire}
 

LAKE MARY, FL--(Marketwire - January 5, 2010) - Heathrow Natural Food & Beverage, Inc. (PINKSHEETS: [ HRNF ]) is pleased to announce that it expects sales of its Super Food Anti-Oxidant Gum Brands & Natural Fruit Bars to exceed $10 Million Dollars for 2010. Both products are set to roll out over the next thirty days and will be available in major retail outlets around the country. International distribution will begin in 2nd quarter of 2010 and include Canada, Western Europe, Eastern Europe, Japan, Australia, China and Western Africa.

Additionally, HNFB will again begin to purchase its common shares in the open market to reduce the float by 95% or 2.5 Billion shares. This will be done over the course of the next 6 months. Also, HNFB has engaged counsel who is representing 75 plus pink sheet firms to reverse decisions by Scottrade and E-Trade which currently do not allow buy orders for HRNF and several other sub-penny stocks. This decision by the two online brokers is not directed at HRNF directly, but sub-penny stocks in general.

"We look forward to an explosive 2010 where our products will stand out in a crowded Natural Food market place and deliver the revenue needed to propel HNFB to the next level. With steady revenue and the open market buyback of the majority of our float, we should see our PPS move significantly higher in 2010," said Michael Pagnano, CEO Heathrow Natural Food & Beverage, Inc. We are also planning on strengthening the HNFB management team with the addition of both marketing and finance executives in 2010. We would like to take this time to wish all of our shareholders a very Happy New Year and look forward to providing you with increased shareholder value in 2010 and well beyond.

About Heathrow Natural Food & Beverage, Inc.: [ www.heathrownfb.com ]

Heathrow Natural Food & Beverage, Inc. (HNFB) is a national distributor of the botanical Super Food beverage, Exfuze Seven + and Exfuze Seven + Pro as well as the Heathrow Super Food Brand which includes, ACAI Plus Chewing Gum, Resveratrol Plus Chewing Gum, Super Food Bar and Super Food Snack Chips. HNFB is part of the $100 Billion Dollar Wellness Industry, which is growing at 10% per year. The nutritional beverage and functional supplement segment is the largest sector of the market at 27% of sales. HNFB provides healthy and natural choices for the growing segment of the population seeking a healthy and active lifestyle.

Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.