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Beneficial Holdings: Beneficial Holdings, Inc. Announces New President and New Business Model

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MANAGUA, NICARAGUA--(Marketwire - July 8, 2009) - Beneficial Holdings, Inc. (PINKSHEETS: [ BFHJ ]) announces its new President and business model. The company today proudly advises that it has named a new president and has restructured the company's business going forward.

Beneficial Holdings, Inc. appointed L. Carolina Navarro as its President and Chief Operating Officer. Ms. Navarro, who resides in Managua, Nicaragua, will oversee the day-to-day operations of the company. Ms. Navarro's executive experience includes executive assistant roles with Servicios al Campo, S.A., Inversiones Turisticas Santo Domingo, S.A. (Casino Star City), Kraft Foods y Nabisco de Nicaragua, and BJ Services de Nicaragua, S.A. Ms. Navarro holds a degree from the Universidad de las Americas in Marketing and Publicity, a two-year diploma from the Tecnico Medio Bilingual Executive Program from the Centro Cultural Nicaraguense Norteamericana, and completed the Etiquette and Modeling Course at the Academia Eleganza.

After several years of non-performance by the company, it has now finally found a capable executive that will lead it forward as it enters the lucrative business of managing, owning, and operating casino and gaming establishments in Central America. As the company implements its new business plan along with the exceptional opportunities presented to the company based upon Ms. Navarro's expertise and experience in the Central America market, the company intends to parlay this to increase shareholder value along with building a very prosperous and lucrative business enterprise.

Ms. Navarro recognizes that with her experience, Central America presents a very lucrative and high growth business opportunity. The company intends to capitalize on these opportunities. The company currently is in the process of purchasing and signing management agreements with various gaming and casino facilities in Nicaragua, Panama, Honduras, El Salvador, and Guatemala. Additionally, the company is also entertaining several joint venture opportunities with established and well known gaming companies to operate online casinos for non-United States residents that will comply with United States and International gaming laws.

Some statements in this news release are forward-looking. These statements may be identified by the use of words such as "will," "expects," "believes," "targets," "intends," and words of similar import. Actual results may vary depending on circumstances both within and outside the control of the Company including market acceptance of products, technology development cycles and other risk factors.



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