N※N

NightFood Pivots to Sleep-Promoting Nutrition, Ditching Robotics Focus

  //business-finance.news-articles.net/content/202 .. promoting-nutrition-ditching-robotics-focus.html
  Published in Business and Finance on Thursday, February 26th 2026 at 9:44 GMT by Toronto Star
      Locales: UNITED STATES, CANADA

NightFood Holdings, Inc. (OTCQB: NGTF) Pivots Strategy, Doubles Down on Sleep-Promoting Nutrition

TORONTO, ON - February 26, 2026 (GLOBE NEWSWIRE) -- NightFood Holdings, Inc. (OTCQB: NGTF) ("NightFood" or the "Company") today announced a significant strategic shift, moving away from a primary focus on AI robotics and towards leveraging its established expertise in food science and the burgeoning market for healthy sleep and nighttime nutrition. This decision, according to company leadership, represents a necessary evolution to maximize shareholder value and capitalize on core competencies.

The past few years have seen NightFood initially investing heavily in the intersection of artificial intelligence, robotics, and consumer packaged goods. The premise was ambitious: utilize AI and robotic systems to optimize the creation and delivery of innovative food products. However, the company acknowledges that the anticipated returns on this investment have not yet materialized. The complexities and capital requirements associated with developing and scaling a robotics-driven food production system proved more challenging than initially forecast.

"While we deeply value the innovation and learning that came from our work in AI robotics, we've determined that our true strength lies in our profound understanding of food science and our ability to create unique, consumer-focused products within the sleep and nighttime nutrition category," stated Sara Holm, CEO of NightFood. "We believe this refocus will allow us to more efficiently and effectively deliver value to our shareholders."

This strategic pivot isn't a complete abandonment of innovation, but rather a realignment of resources towards areas where NightFood possesses a demonstrable advantage. The company retains valuable intellectual property, including patented processes for formulating novel food products, and a growing understanding of the science behind sleep-promoting ingredients. NightFood's flagship product, NightFood, a dessert specifically engineered to support healthy sleep patterns, serves as a foundation for future expansion.

A Three-Pronged Approach to Transformation

The company outlined several key steps to facilitate this transition. Firstly, a comprehensive cost-cutting program is being implemented. This includes a necessary reduction in workforce and a thorough review of all operational expenses. While difficult, the company frames this as essential to streamline operations and ensure financial stability during the transition phase. The goal is to operate more leanly and focus resources on core product development and marketing.

Secondly, NightFood is actively exploring the potential sale of assets related to its AI robotics initiatives. This isn't a fire sale, but a strategic evaluation of assets that no longer align with the company's core focus. Proceeds from any sales will be reinvested into the development of new nighttime nutrition products and strengthening the NightFood brand. Industry analysts suggest this is a prudent move, freeing up capital that can be more productively deployed.

Finally, the company is doubling down on brand development, product expansion, and strategic partnerships. NightFood plans to aggressively market its existing products and introduce new offerings tailored to consumers seeking better sleep and nighttime wellness. The company also intends to actively seek partnerships and collaborations with distributors, retailers, and potentially other food science companies to accelerate growth and expand market reach. Speculation is rife that NightFood may be looking at partnerships with companies specializing in sleep aids or natural health products.

The Growing Market for Sleep Nutrition

The timing of NightFood's strategic shift is notable. The market for sleep aids and nighttime nutrition is experiencing significant growth, driven by increasing awareness of the importance of sleep for overall health and wellness. Stress, screen time, and increasingly demanding lifestyles are contributing to a widespread rise in sleep disorders and insomnia. This has created a substantial demand for natural, effective solutions to improve sleep quality.

NightFood is positioning itself to capitalize on this trend by offering products that not only taste good but also incorporate ingredients known to promote relaxation and sleep, such as magnesium, melatonin (within legal limits, of course), and chamomile. The company's focus on creating "better-for-you" desserts addresses a gap in the market for indulgences that don't compromise health.

While the transition will undoubtedly present challenges, NightFood's leadership appears confident in its new direction. The company's future success will depend on its ability to execute its strategic plan, effectively manage costs, and capture a significant share of the rapidly growing sleep nutrition market. Investors will be closely watching for updates on asset sales, partnership announcements, and the launch of new products in the coming months.

About NightFood Holdings, Inc.

NightFood Holdings, Inc. is a publicly-traded company (OTCQB: NGTF) dedicated to developing and marketing innovative, science-based consumer packaged food products. The Company's current primary focus is on the healthy sleep and nighttime nutrition space, with its flagship product being NightFood, a nighttime dessert designed to promote healthy sleep.

Forward-Looking Statements

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from the expected results.