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NextPlat Names Amanda L. Ferrio, Vice President of Accounting & Finance, as its New Chief Financial Officer

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  Published in Business and Finance on Wednesday, October 15th 2025 at 17:02 GMT by WFMZ-TV
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Nextplat Appoints Amanda L. Ferrio as Chief Financial Officer, Steering Financial Strategy into AI‑Driven Growth

Nextplat, the AI‑powered marketing platform that helps retailers personalize customer experiences across digital and physical channels, announced on Monday that Amanda L. Ferrio will join the company as its new Chief Financial Officer (CFO). The move comes as the company scales its product suite and expands its customer base, positioning itself to capture a larger share of the rapidly evolving retail tech landscape.

About Amanda L. Ferrio

Ferrio brings more than two decades of finance leadership experience to Nextplat. Prior to this appointment, she served as Vice President of Accounting & Finance at a Fortune 500 e‑commerce firm, where she managed global financial operations, led strategic budgeting, and oversaw mergers and acquisitions. Earlier in her career, Ferrio held senior finance roles at several high‑growth technology startups, helping them secure Series B and C funding rounds and implement scalable accounting systems.

During her tenure at the e‑commerce company, Ferrio was credited with streamlining financial reporting, reducing month‑end close time by 30 %, and driving cost‑optimization initiatives that saved the business millions of dollars. She earned a Master’s degree in Accounting from the University of Chicago Booth School of Business and holds a CPA license.

Nextplat’s Vision and Current Trajectory

Founded in 2019, Nextplat leverages machine‑learning algorithms to analyze customer data in real time, allowing retailers to deliver hyper‑personalized product recommendations, dynamic pricing, and targeted promotions. The platform integrates seamlessly with point‑of‑sale systems, online storefronts, and inventory management tools, giving brands a unified view of their shopper journey.

In its most recent funding round, Nextplat raised $25 million in Series C capital led by a prominent venture capital firm. The round valued the company at $200 million and enabled the team to expand its engineering division, enhance AI capabilities, and enter new verticals such as grocery and apparel.

Executive Chairman Jeff Smith emphasized the importance of a strong financial foundation as Nextplat scales. “Amanda’s deep expertise in finance and operations will be instrumental as we accelerate product development, expand our customer base, and explore strategic acquisitions,” Smith said. “Her experience in high‑growth environments aligns perfectly with our growth objectives.”

CFO Responsibilities and Strategic Focus

Ferrio’s remit as CFO will encompass the full spectrum of financial management—financial planning and analysis, investor relations, treasury, and risk management. She will also play a pivotal role in shaping Nextplat’s go‑to‑market strategy and partnership development.

Key areas of focus include:

1. Capital Efficiency – Optimizing working capital, managing cash flow cycles, and ensuring the company’s runway aligns with its product roadmap.
2. Financial Transparency – Implementing robust reporting frameworks to provide real‑time insights to leadership and external stakeholders.
3. Strategic Planning – Supporting the executive team in evaluating new business lines, evaluating M&A opportunities, and defining key performance metrics.
4. Investor Relations – Maintaining communication with current investors and identifying potential investors for future rounds.

Ferrio expressed enthusiasm about joining the Nextplat team: “I’ve followed Nextplat’s journey from its early days, and I’m excited to bring my experience in scaling finance functions to a company that is at the intersection of AI and retail. We have a clear product vision, and I look forward to helping the team execute on that vision with disciplined financial stewardship.”

Industry Context and Competitive Landscape

Retail technology is undergoing a paradigm shift. According to a 2023 industry report, retailers who invest in AI‑driven personalization can see up to a 15 % lift in conversion rates and a 10 % increase in average order value. Companies like Shopify, Salesforce, and Adobe Commerce are expanding their AI toolsets, but many still rely on disparate solutions that lack a cohesive data foundation.

Nextplat’s differentiator lies in its ability to synthesize structured and unstructured data from multiple touchpoints—point‑of‑sale receipts, e‑commerce logs, loyalty program data, and even in‑store camera feeds—to create a unified customer profile. The platform’s machine‑learning engine can then generate real‑time recommendations, dynamic pricing, and targeted promotions tailored to each shopper’s intent.

With Ferrio’s arrival, Nextplat is better positioned to navigate the financial complexities of scaling such a sophisticated platform, ensuring that the company remains competitive while maintaining profitability.

Looking Ahead

Nextplat’s leadership announced that the company will continue to invest in research and development, aiming to roll out a new predictive analytics module in the next six months. In addition, the company plans to broaden its market presence beyond North America, targeting key retail hubs in Europe and Asia.

Ferrio’s role will be critical in securing the funding and financial resources required for these initiatives. She will oversee capital allocation for technology upgrades, hiring key talent, and potential acquisitions of complementary startups.

The appointment signals Nextplat’s commitment to building a robust, scalable business model that can sustain long‑term growth in a highly competitive market. By aligning financial discipline with technological innovation, Nextplat aims to solidify its position as the go‑to AI solution for retailers looking to deliver truly personalized shopping experiences.

This article is based on the official press release published by WFMZ Newswire and supplemented with publicly available information about Amanda L. Ferrio’s professional background and Nextplat’s recent funding activity.