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BYD unleashes an EV industry reckoning that alarms Beijing

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"What you're seeing in China is disturbing, because there's a lack of demand and extreme price cutting."
BYD, a leading Chinese electric vehicle (EV) manufacturer, is facing significant challenges due to intense competition and weak demand in the EV market. The company has resorted to substantial price cuts to maintain its market share, which has led to concerns about overcapacity and profitability. Analysts warn that the ongoing price war could further strain BYD's financial health and the broader EV industry, as manufacturers struggle to balance production levels with consumer demand. Additionally, global economic uncertainties and supply chain disruptions are exacerbating the situation, making it difficult for BYD and other EV makers to forecast and plan effectively.

Read the Full Fortune Article at:
[ https://fortune.com/2025/06/08/byd-ev-industry-competition-price-cuts-weak-demand-overcapacity/ ]