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AI's Expanding Role In Retail And E-Commerce: Balancing Efficiency With Human Touch

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Artificial intelligence (AI) is reshaping the way businesses operate in the retail and e-commerce spaces. From streamlining supply chains to enhancing customer interactions, AI is becoming a powerful tool—but like any major transformation, it comes with both opportunities and challenges.
The article from Forbes Finance Council, published on March 14, 2025, discusses the growing integration of Artificial Intelligence (AI) in the retail and e-commerce sectors. It highlights how AI is being utilized to enhance operational efficiency, personalize customer experiences, and optimize supply chain management. AI applications include chatbots for customer service, predictive analytics for inventory management, and personalized marketing strategies. However, the article emphasizes the importance of balancing these technological advancements with the human touch. It points out that while AI can handle routine tasks and data analysis, human interaction remains crucial for building trust, understanding nuanced customer needs, and providing emotional engagement. The piece suggests that the future of retail will likely involve a hybrid model where AI and human elements complement each other, ensuring efficiency without sacrificing the personal connection that customers value.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesfinancecouncil/2025/03/14/ais-expanding-role-in-retail-and-e-commerce-balancing-efficiency-with-human-touch/ ]