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Samsung Electronics India Forgoes BSE/NSE Listing for Interest-Free EMI Expansion

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  Published in Business and Finance on Thursday, December 25th 2025 at 13:42 GMT by The New Indian Express

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Samsung Electrons India forgoes a domestic listing to power growth with interest‑free EMIs

In a move that surprised many market watchers, Samsung Electronics India has ruled out a listing on the Bombay Stock Exchange (BSE) or National Stock Exchange (NSE) for the foreseeable future. The South Korean conglomerate – which has enjoyed rapid growth in the country’s consumer‑electronics segment – said it will instead double‑down on its interest‑free electronic‑mortgage‑installment (EMI) programme, a strategy that could generate far greater upside than a conventional IPO.

Why the decision matters

For years, India’s fast‑growing consumer electronics market has been a favourite playground for global giants. Samsung, a long‑time market leader in TVs, smartphones, and home‑appliances, has seen its revenues in the country jump from roughly ₹5,000 crore in 2018 to close to ₹22,000 crore in 2024, a compound annual growth rate (CAGR) of about 28 %. Yet, despite that success, the company chose not to tap into India’s public‑equity markets, which could have given it a valuation of roughly ₹1,200 crore if the market cap were measured at an average price‑to‑earnings (P/E) of 15.

“Listing offers a good exit for early investors and provides a liquidity platform, but it also subjects the company to stringent reporting obligations, board‑composition rules, and the pressure of quarterly earnings,” said a Samsung spokesperson in the statement. “We prefer to keep the flexibility that allows us to innovate and invest in the country without being tied down to the expectations of a public‑equity market.”

The interest‑free EMI strategy

Instead of going public, Samsung announced a plan to launch a partnership with a leading domestic fintech that will offer customers zero‑interest EMIs for up to 60 months on all its premium product lines. The move is expected to boost average order values (AOVs) by an estimated 10–12 % and broaden the company’s reach in tier‑2 and tier‑3 cities where credit constraints are still a major barrier to purchase.

The company cited three main reasons for opting for this financing route:

1. Consumer‑financing dominance – India has seen a 30 % jump in consumer‑finance usage in the past three years, driven by the rise of “buy‑now‑pay‑later” (BNPL) platforms. By leveraging existing infrastructure, Samsung can capture a share of that trend without the need for a public‑equity listing.
2. Regulatory friction – The Reserve Bank of India (RBI) has tightened lending norms for retail consumer credit, particularly for consumer electronics, which are considered high‑risk assets. By offering zero‑interest EMIs, Samsung can mitigate the risk premium that would otherwise be reflected in the cost of capital if it were a public‑listed company.
3. Speed to market – Rolling out a new financing model can be executed in weeks, whereas a listing requires months of regulatory approvals, investor road‑shows, and compliance building.

Samsung will partner with a top‑tier fintech, “FinTech India Ltd.” (fictional name for illustration), which already serves more than 50 million active users and has secured a payment‑gateway license from the RBI. The partnership will enable Samsung to push “smart‑finance” products that let consumers purchase a ₹75,000 TV in installments of ₹1,250 per month, with zero interest.

Potential implications for the Indian market

The decision could influence how other foreign direct investment (FDI) firms approach the Indian market. Analysts say that if Samsung’s interest‑free EMI model yields a 12–15 % increase in sales volume within the first year, it may set a precedent for other electronics and home‑appliance giants to follow suit. The Bank of India, the RBI, and the Securities and Exchange Board of India (SEBI) may also look to update their guidelines on fintech partnerships, particularly as cross‑border entities become more prevalent.

A recent SEBI memorandum (link to SEBI 2025 memo) highlighted the regulatory framework for fintech‑enabled retail credit. The memo points out that fintechs that provide “payment‑gateway” services are subject to stringent Know‑Your‑Customer (KYC) and anti‑money‑laundering (AML) checks. Samsung’s collaboration with FinTech India ensures compliance with those guidelines and gives the company a smoother operational pathway than a full IPO would have offered.

The decision also signals that Samsung’s long‑term growth strategy in India is built around local consumer financing. Its 2025‑26 business plan, released earlier this month (link to Samsung India FY25-26 plan), shows a 25 % increase in capital expenditure on sales & marketing for the next two fiscal years, focusing on “Digital-first” and “Fintech‑first” initiatives. This aligns with the company's vision of becoming a “technology‑driven, customer‑centric” organisation in the country.

Key takeaways

• Samsung Electronics India ruled out a domestic listing and instead opted for an interest‑free EMI partnership with FinTech India Ltd.
• The strategy aims to increase sales volume by boosting average order values and expanding into less‑served markets.
• Regulatory and market factors – tightening RBI lending norms and the rise of BNPL – made the fintech partnership more attractive than a public‑equity listing.
• Samsung’s move may encourage other foreign giants to explore fintech‑enabled financing solutions as an alternative to public listings.

In the fast‑changing Indian consumer‑electronics landscape, Samsung’s decision to ride the wave of interest‑free financing instead of stepping onto the public markets marks a clear signal: growth in India can be fueled by innovation in payment models just as powerfully as by public‑equity capital. The coming months will reveal whether this strategy delivers the projected 10–12 % lift in sales and whether it sets a new trend for international brands seeking sustainable growth in India’s burgeoning consumer market.