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Whitney Wolfe Herd is back as Bumble's CEO, says she experienced complete 'ego death,' and is turning the dating app into the 'Love Company'

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Bumble's recently-returned founder envisions a "self-love" app that teaches you to love yourself before loving someone else.
Whitney Wolfe Herd, the founder of Bumble, has returned as CEO after stepping down in November 2023, following a period she describes as experiencing "complete ego death." During her time away, she focused on personal growth and reevaluating her role, which she now sees as more of a steward for the company rather than its central figure. Under her renewed leadership, Bumble is undergoing a transformation to become "The Love Company," aiming to expand beyond dating into fostering various forms of relationships and connections. This shift includes new features like "Compliments," where users can send positive messages before matching, and a broader mission to promote kindness and human connection in all interactions. Wolfe Herd's return is marked by a commitment to evolve Bumble into a platform that not only facilitates romantic connections but also supports friendships, professional networking, and community building.

Read the Full Fortune Article at:
[ https://www.msn.com/en-us/lifestyle/love-sex/whitney-wolfe-herd-is-back-as-bumble-s-ceo-says-she-experienced-complete-ego-death-and-is-turning-the-dating-app-into-the-love-company/ar-AA1BHl1k ]