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Real estate as an investment? One study says luxury watches do better.

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Luxury watches like Audemars Piguets and Rolexes showed higher percentage annual returns than bonds and real estate, a study said.
The article from Business Insider discusses how luxury watches, particularly those from brands like Rolex, have become a better investment than real estate due to their low volatility and high returns. According to the Boston Consulting Group, luxury watches have shown a 20% annual return over the past five years, outperforming traditional investments like stocks, bonds, and real estate. This trend is attributed to the scarcity of these watches, which drives up demand and value. The article highlights that while real estate can be affected by economic downturns, interest rates, and market saturation, luxury watches maintain their value due to their collectible nature and the emotional value they hold for buyers. Additionally, the ease of trading luxury watches in the secondary market adds to their investment appeal, making them a more liquid asset compared to property.

Read the Full Insider Article at:
[ https://www.businessinsider.com/luxury-watches-rolex-better-investment-than-real-estate-low-volatility-2025-3 ]