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Why is Apple replacing Goldman Sachs as its credit card partner?

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Apple's ongoing search for a new credit card partner has drawn significant attention in financial circles, not just for its implications for the tech giant, but also for what it reveals about shifting priorities within Wall Street.
Apple has decided to replace Goldman Sachs as its credit card partner due to a variety of strategic and operational issues. Initially, Apple and Goldman Sachs launched the Apple Card in 2019 with much fanfare, aiming to revolutionize the credit card industry with its sleek design and integration with Apple's ecosystem. However, the partnership faced numerous challenges including customer service complaints, billing disputes, and regulatory scrutiny over Goldman Sachs' handling of credit card accounts. Reports suggest that Apple was dissatisfied with Goldman Sachs' ability to manage the day-to-day operations of the card, particularly in areas like customer support and risk management. Additionally, Goldman Sachs has been looking to scale back its consumer banking ambitions, which might have influenced Apple's decision. Apple is now reportedly in talks with other financial institutions like American Express, Synchrony Financial, and Citigroup to take over the management of the Apple Card, aiming for a smoother operation and better alignment with its customer service standards.

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[ https://www.msn.com/en-us/money/other/why-is-apple-replacing-goldman-sachs-as-its-credit-card-partner/ar-AA1xi1y8 ]