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[ Wed, Jan 15th ]: Forbes
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[ Wed, Jan 15th ]: Reuters
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[ Tue, Jan 14th ]: Yahoo
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Generative AI, other Kenyan business trends to note in 2025 that shaped 2024


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From government tax policies to market fluctuations and artificial intelligence (AI), most businesses in Kenya embraced the trends that have helped them stay afloat.

The article from MSN discusses several Kenyan business trends expected to shape 2025, influenced by developments in 2024. Key trends include the rise of generative AI, which is transforming various sectors by automating content creation, enhancing customer service through chatbots, and aiding in decision-making processes. Other notable trends include the growth of the digital economy, with an increase in e-commerce, mobile money transactions, and digital marketing. There's also a focus on sustainability, with businesses adopting green practices and renewable energy solutions. Additionally, the article highlights the expansion of the fintech sector, the rise of remote work, and the increasing importance of data privacy and cybersecurity. These trends are not only shaping the Kenyan market but are also reflective of broader global shifts towards technology-driven, sustainable, and inclusive business practices.

Read the Full MSN Article at:
[ https://www.msn.com/en-xl/money/technology/generative-ai-other-kenyan-business-trends-to-note-in-2025-that-shaped-2024/ar-AA1xexhb ]

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