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'The interaction and banter local shops provide is priceless': Small shops gear up for their own Black Friday

The article from The Independent discusses Small Business Saturday, an initiative aimed at supporting small businesses in the UK, which takes place on the first Saturday in December, coinciding with the peak of holiday shopping. This event encourages consumers to shop locally and support small businesses, especially in light of the economic challenges they face, including the aftermath of the global health crisis and competition from larger retail chains. The article highlights the contrast between Small Business Saturday and Black Friday, noting that while Black Friday focuses on big discounts and often benefits large corporations, Small Business Saturday promotes community engagement and the unique offerings of small retailers. It also mentions the involvement of celebrities and local leaders in promoting the event, and underscores the economic importance of small businesses, which are vital for local economies, job creation, and community vitality. The initiative not only seeks to boost sales but also to foster a sense of community and loyalty towards local commerce.

Read the Full The Independent Article at:
[ https://www.independent.co.uk/news/business/small-business-saturday-black-friday-sales-b2660263.html ]