N@N

The travel bug is mutating: Event-driven gig journeys are the new thing

The article from Business Standard discusses the evolving trends in travel, highlighting a shift towards "event-driven gig journeys." This new travel phenomenon is characterized by trips centered around specific events or experiences, such as music festivals, sports events, or cultural festivals, rather than traditional sightseeing. These journeys are often short, focused, and cater to niche interests, driven by the gig economy where travelers seek unique, personalized experiences. The trend is fueled by younger demographics, particularly millennials and Gen Z, who prioritize experiences over material possessions. The article notes that this type of travel not only boosts local economies by attracting visitors during off-peak times but also challenges traditional travel agencies to adapt by offering more customized, event-specific packages. Additionally, technology plays a significant role, with apps and platforms making it easier to plan and execute these event-centric trips.

Read the Full Business Standard Article at [ https://www.business-standard.com/finance/personal-finance/the-travel-bug-is-mutating-event-driven-gig-journeys-are-the-new-thing-124112800517_1.html ]