DENVER, CO--(Marketwire - Jul 17, 2012) - The Pulse Beverage Corporation (OTCBB: [ PLSB ]) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® NutriPurpose™ brand beverages, today provides an update on growing its distribution territories through securing additional distributors. Pulse Beverage has added additional distribution in key territories which should drive its expected increase in case sales dramatically during Q3:

• Ohio - five additional distributors for state-wide distribution reaching a population of 11 million;
• New York - two additional distributors for upstate New York which increases our reach outside the existing New York City/Long Island presence. New York has a population base of 19 million;
• Washington State - two additional distributors for a total of three distributors;
• Vermont - completion of state-wide distribution through one additional distributor;
• Chicago area - one additional distributor to work alongside our existing distributor in the Chicago metro area;
• New states where Pulse is establishing our presence through new distributors - Pennsylvania, Indiana, Virginia, Arkansas, Kansas, Tennessee, Texas and Arizona.

Pulse currently distributes its Cabana 100% Natural Lemonade into 33 states, Canada and Panama through over 60 distributors, most of which are Class "A" distributors.

Bob Yates, CEO of Pulse, said, "We are very pleased with the rate of acceptance of our Cabana™ 100% Natural Lemonade amongst our distributors and their retail customers. Our Cabana™ 100% Natural Lemonade is among the top-selling beverages in grocery stores and C-Stores where our product is available. We are also very pleased with the rapid growth of our distribution network and case sales which have increased 153% in Q2 compared to Q1. We expect a similar increase for Q3 compared to Q2." Yates noted that normally it can take from 60-90 days from the signing of a distributor to when the product is available at the retail level.

Paddy Sheya, National Sales Manager of Pulse, added, "We have been concentrating our sales efforts on obtaining chain store listings in the areas where we have distribution set up which is leveraging our rapid growth from coast to coast."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship beverage product Pulse® NutriPurpose™, originally developed by a major healthcare company. For more information: [ www.pulsebeverage.com ] or email [ info@pulsebeverage.com ].

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